Last edited 17 Aug 2017

Corporate social responsibility in construction

Corporate social responsibility (CSR) refers to the belief that company’s should have a positive impact on the community and wider society rather than simply generating profit. The overall impact of a company is determined by what it produces, the environmental impact, its recruitment and training processes, its adherence to rights and values, its investment in the community and so on.

CSR responsibilities are often expressed in terms of four general categories:

  • Economic.
  • Legal.
  • Ethical.
  • Philanthropic.

The Business Impact Task Force suggests that ‘behaving in a socially responsible way is not only the right thing to do but makes good business sense, for both large and small businesses.’

The culture of a company, as perceived by society as well as the company itself is often determined by the principles of CSR that it follows.

There can be considerable damage, in terms of PR as well as financial impacts if a company fails to fulfill obligations in terms of health and safety, the environment, human rights, gender discrimination, and so on. Surveys often show that people believe a company to be a ‘good employer’ if they have established links with charities, schools or other local community groups. In addition, companies that are open and transparent in their reporting on CSR are generally viewed more positively by their stakeholders.

In general, CSR helps build wider trust and confidence in a company from stakeholders and society .

Construction companies are often challenged to do more in this area, and have in the past made great strides to improve, particularly with regard to health and safety. However, the industry as a whole has a generally poor record on employment and diversity issues, with women and ethnic minorities being consistently under-represented. A 2016 survey found that women make up only 11% of the UK construction workforce, and just 1% of onsite workers.

Construction companies can incorporate CSR in several ways, such as:

  • Well-designed buildings which improve quality of life and wellbeing.
  • Supporting education programmes.
  • Supporting local community groups.
  • Giving time or other resources for charitable activities.
  • Good design and construction of community spaces, such as lighting, cycle paths, landscape and so on.
  • Responsible purchasing.
  • Minimising waste.
  • Internships and work experience programmes.
  • Supporting apprenticeships.
  • Flexible working for employees.
  • Work-from-home plans, gym memberships, subsidised public transport, and other employee benefits.
  • Improved hiring practices.
  • Career management, mentoring and training programmes.
  • Paying the living wage to all employees.
  • Minimising payment delays to subcontractors in the supply chain.
  • Energy efficiency initiatives..

[edit] Find out more

[edit] Related articles on Designing Buildings Wiki