Last edited 19 Jul 2017

Marketing opportunities on Designing Buildings Wiki

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Designing Buildings Wiki attracts 3.5 million unique users a year. That's more than well-known industry websites such as; Building, Building Design, Construction News, The Architects’ Journal, Construction Enquirer and Property Week.

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30,000 14,000 5,000 7,000 5,000

Designing Buildings Wiki is a cross-discipline site, supported by ICE, CIOB, BRE, BSRIA, CIAT, IHBC, RSH+P and U+I. It attracts users from every part of the industry.

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Designing Buildings Wiki is open access, offering a unique opportunity for free content marketing. You are free to create an article, add your content and add your profile at the top, showing your logo, with a link back to your website. Where else can you place articles on a popular, well-respected, expert construction industry platform – for free?

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You can boost traffic to your articles with pay-for promotions in our features sections, in our newsletter and on our social media channels. You can even add a call to action MPU next to your articles, linked back to your website.

On average articles get 10 x more traffic when they are being promoted.

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We also offer conventional advertising opportunities, targeted by subject area or running across the whole site.

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Create a profile linked back to your website. Free
Create an article with your profile at the top. Free
Promote your article and get more traffic:
  • Feature on the home page for 1 week (approx. 4k impressions).
  • Appear in the featured articles section on every page for 1 week (approx. 200k impressions).
  • Feature in one edition of our newsletter (5k circulation).
  • Feature in one post on each of our social media channels (8k followers).

We can even add your article and create your profile for you if you want us to.

£1,500
Add a call to action MPU, next to your article for one year, linked back to your website. £500
Don’t have time to write an article yourself? We can do it for you. £300 to £500 depending on the length of the article and the source material available.

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£5 CPM (cost per 1,000 impressions) for a 300 x 250 pixel MPU.

Example:

£1,000 will get you 200k impressions. On average, this will result in 250 click throughs.

This compares with £1,500 for 250 click throughs on Construction Enquirer.

Run of site adverts appear on most pages of the site and will typically get 200k impressions in one week.

Targeted adverts are only shown on pages in a specific category, such as ‘Procurement’, ‘Health and safety’, ‘Products and components’, ‘BIM’ and so on. Their duration will vary significantly depending on the category chosen, but on average, 200k impression will take 10 weeks. Click here for more information about the amount of traffic recieved by each category.

There is a minimum order of 100k impressions (£500), and adverts must be jpg’s or static gif’s, not animated gifs.

Newsletter advertising costs £200 per edition.

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