Augmented reality for real estate
Augmented reality (AR) is a contemporary technology which is being leveraged in different industries including real estate. You can have dynamic print catalogs or can prepare site demonstrations in a digitally interactive manner. AR is driving better sales as you can engage clients productively and they can get better visual insights into the proposed development plan.
Printed descriptions sometimes convey little information about a project. Images can only portray a part of the project but not in a very realistic manner. Interactive 3D models also fail to offer the complete picture. If you arrange for every client to visit the site, it consumes significant time and is expensive.
Augmented reality benefits for your real estate promotional activities are many.
Unlike VR which needs costly gadgets and high processing speed computers for displaying CGI, AR can be done with a smartphone. You get a competitive edge as prospects can browse your interactive ad through the smartphone. Only an internet connection is needed.
Your targeted customers need to install the AR app on their smartphones and can browse through your real estate offerings. If your building has multiple floors, customers can seamlessly view them. Prospects can rotate the view, experiment with decor and furniture location, and zoom in for viewing details. You can facilitate adjustment of surroundings to customers’ liking i.e. AR can be made to have day or night modes for viewing.
Your leads can customize the 3D architectural visualisation as per their preferences. Any suggested improvements can be incorporated by your construction team. You need not accompany the buyer to the site. Just send them the AR files.
You can develop interactive catalogs for posting online. Your AR app can be integrated with Google Play or App Store which offers prospects the convenience to download and install them easily.
With Augmented reality, the complexity of developing visualisations is reduced. Your AR app will accept normal models with 3d rendering. Also, multiple file formats are supported.
You can also get various interactive features embedded like controlling the lights, opening doors, or turning on the sink tap.
When taking your client on tour of the proposed construction site, you can enhance the experience by making digital renderings overlay the actual work in progress. You can facilitate planning on the client’s part by allowing decor options to be visualised with virtual staging. Any change suggested by the customer during the discussion can be communicated to relevant stakeholders in real-time.
Your print collateral can be brought to life with the incorporation of image-driven AR markers. Portable rack cards can be created and shared with ease. With interactive materials, you need not prepare costlier physical scale models any longer. All specifications and prices can be incorporated in it.
[edit] Related articles on Designing Buildings Wiki
- 3D MOVE: Mobile Immersive Visualisation Environment.
- 3d printing in construction.
- Advanced construction technology.
- Artificial intelligence.
- Artificial intelligence and civil engineering.
- Augmented reality.
- Building information modelling BIM.
- Caution Cinema.
- Computer aided design CAD.
- Computer-generated imagery (CGI).
- Construction innovation.
- Eyeware app.
- Gravity Sketch.
- Immersive Hybrid Reality IHR.
- Integrated modelling, simulation and visualisation (MSV) for sustainable built healing environments (BHEs).
- Integrated systems.
- Mixed reality.
- Projections.
- Real estate in the augmented age.
- Shaping the Future of Construction: Inspiring innovators redefine the industry.
- The Palimpsest.
- Trends towards wearables and wellbeing in buildings.
- TruVision.
- Virtual construction model.
- Virtual reality and manufacturing.
- Virtual reality in construction.
Featured articles and news
UK Infrastructure: A 10 Year Strategy. In brief with reactions
With the National Infrastructure and Service Transformation Authority (NISTA).
Ebenezer Howard: inventor of the garden city. Book review.
The Grenfell Tower fire, eight years on
A time to pause and reflect as Dubai tower block fire reported just before anniversary.
Airtightness Topic Guide BSRIA TG 27/2025
Explaining the basics of airtightness, what it is, why it's important, when it's required and how it's carried out.
Construction contract awards hit lowest point of 2025
Plummeting for second consecutive month, intensifying concerns for housing and infrastructure goals.
Understanding Mental Health in the Built Environment 2025
Examining the state of mental health in construction, shedding light on levels of stress, anxiety and depression.
The benefits of engaging with insulation manufacturers
When considering ground floor constructions.
Lighting Industry endorses Blueprint for Electrification
The Lighting Industry Association fully supports the ECA Blueprint as a timely, urgent call to action.
BSRIA Sentinel Clerk of Works Training Case Study
Strengthening expertise to enhance service delivery with integrated cutting-edge industry knowledge.
Impact report from the Supply Chain Sustainability School
Free sustainability skills, training and support delivered to thousands of UK companies to help cut carbon.
The Building Safety Forum at the Installershow 2025
With speakers confirmed for 24 June as part of Building Safety Week.
The UK’s largest air pollution campaign.
Future Homes Standard, now includes solar, but what else?
Will the new standard, due to in the Autumn, go far enough in terms of performance ?
BSRIA Briefing: Cleaner Air, Better tomorrow
A look back at issues relating to inside and outside air quality, discussed during the BSRIA briefing in 2023.
Restoring Abbotsford's hothouse
Bringing the writer Walter Scott's garden to life.
Reflections on the spending review with CIAT.
Retired firefighter cycles world to raise Grenfell funds
Leaving on 14 June 2025 Stephen will raise money for youth and schools through the Grenfell Foundation.
Key points for construction at a glance with industry reactions.