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Last edited 23 Feb 2021
Augmented reality for real estate
Augmented reality (AR) is a contemporary technology which is being leveraged in different industries including real estate. You can have dynamic print catalogs or can prepare site demonstrations in a digitally interactive manner. AR is driving better sales as you can engage clients productively and they can get better visual insights into the proposed development plan.
Printed descriptions sometimes convey little information about a project. Images can only portray a part of the project but not in a very realistic manner. Interactive 3D models also fail to offer the complete picture. If you arrange for every client to visit the site, it consumes significant time and is expensive.
Unlike VR which needs costly gadgets and high processing speed computers for displaying CGI, AR can be done with a smartphone. You get a competitive edge as prospects can browse your interactive ad through the smartphone. Only an internet connection is needed.
Your targeted customers need to install the AR app on their smartphones and can browse through your real estate offerings. If your building has multiple floors, customers can seamlessly view them. Prospects can rotate the view, experiment with decor and furniture location, and zoom in for viewing details. You can facilitate adjustment of surroundings to customers’ liking i.e. AR can be made to have day or night modes for viewing.
Your leads can customize the 3D architectural visualisation as per their preferences. Any suggested improvements can be incorporated by your construction team. You need not accompany the buyer to the site. Just send them the AR files.
When taking your client on tour of the proposed construction site, you can enhance the experience by making digital renderings overlay the actual work in progress. You can facilitate planning on the client’s part by allowing decor options to be visualised with virtual staging. Any change suggested by the customer during the discussion can be communicated to relevant stakeholders in real-time.
Your print collateral can be brought to life with the incorporation of image-driven AR markers. Portable rack cards can be created and shared with ease. With interactive materials, you need not prepare costlier physical scale models any longer. All specifications and prices can be incorporated in it.
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