- Project plans
- Project activities
- Legislation and standards
- Industry context
Last edited 07 Nov 2019
Six important 3D exterior rendering tips for impactful outcomes
The architectural sector has undergone a revolution with the advent of animation, virtual reality (VR), and other advances in the digital domain. With 3D exterior rendering, it is possible to produce realistic images that mimic images captured by a high-resolution DSLR camera.
To make the renders realistic, the Sun’s position should perfectly complement the exteriors. The sun’s position should be such that the natural lighting would appear to be optimum, neither more nor less.
 2) Position the shadows naturally
For the exterior to look realistic and compelling, the shadows of objects should be aligned with the direction of sunlight. You can enhance the realistic appeal further by adding shadows of objects, such as tree branches, which are not visible in the render. Never position the shadow squarely behind if the angle of the incident sunlight is 45 degrees. Incline the shadows slightly.
 3) Add the sky
Adding the sky while complementing the look and feel of the exterior house design can be really challenging. Never make the clouds resemble those shown in cartoons. The sky should mix seamlessly with the building’s skyline. It is better to keep the sky light-blue without clouds. If you want to portray a rainy day, use slightly-faded dark clouds with the sun concealed behind them.
 5) Add vegetation
Make a simple house exterior design appear more lively by adding 2D and 3D vegetation elements in the foreground and background. With 3D vegetation, depth can be added to the renders. Use different vegetation patterns and colours for getting a layering effect.
If the architectural renders need to be set in urban backgrounds, vehicles should be added to the scene. Increase realism by adding reflections on windows, license numbers on vehicle plates, and passengers within cars.
Make sure that any requirements are outsourced to a reliable 3D rendering company to add value and get the required outcomes. Here are a few tips to help streamline the search process:
Share requirements with the company and seek the price quotation. Browse through samples of previous works to get an idea of the quality of architectural 3D rendering outcomes. Ask for references and enquire from them if the company respects deadlines and if it maintains a high standard of customer service.
- Look for uniqueness and creativity
Check if the 3D visualization projects that the company had delivered earlier had generated unique and creative outcomes. Check if the central theme of the project got reflected accurately in those outcomes.
- Check to maintain seamless communication
The company must remain reachable round-the-clock via different means such as phone, email, text, IM, etc. Sort out issues related to time zone differences and make sure that the company is highly committed to meeting deadlines.
- Evaluate the degree of cost-effectiveness of the proposal
If the outcomes delivered by a company are of superlative quality, the fees would be more. However, the charges must not be exorbitant. Seek quotations from different companies to get an idea of what an ideal price should be. This way, it is possible to select the best service provider that will offer a suitable package based on your budget.
To sum up, always look for an outsourced 3D exterior rendering company that has a proven track record of delivering high-quality work. Reputed service providers would maintain smooth communication throughout the project, would always remain ready to deliver revised versions based on feedback, and would respect deadlines.
 Related articles on Designing Buildings Wiki
- 3D MOVE: Mobile Immersive Visualisation Environment.
- 3d printing in construction.
- Augmented reality for real estate.
- Building information modelling BIM.
- Computer aided design CAD.
- Computer-generated imagery (CGI).
- Eyeware app.
- Gravity Sketch.
- Immersive Hybrid Reality IHR.
- Integrated modelling, simulation and visualisation (MSV) for sustainable built healing environments (BHEs).
- Integrated systems.
- Mixed reality.
- Virtual construction model.
- Virtual reality and manufacturing.
- Virtual reality in construction.
Featured articles and news
A material with exciting potential.
ECA-partnered survey shows the clear benefits.
Hire for potential, not competence.
A single knowledge hub for global infrastructure.
Compliance in construction.
The growth of the smart homes market.
Giving professional advice to friends.
Towards a radical eclecticism.
Showing the impact of new buildings on their surroundings.
Soft Landings for refurbishment projects.
An invaluable book for everyone involved in conservation.