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Last edited 27 Oct 2020
It is particularly important in large, complex buildings, such as hospitals, educational facilities or transport terminals. Wayfinding can help create a positive impression of an organisation when it is implemented effectively.
 Universal messaging
The following colours are generally associated with specific basic responses:
In multi-storey buildings, flooring and wall coverings can be colour coded for quick recognition. This technique is frequently used in large car parks, hospitals and care homes (particularly in those where residents may be living with vision or memory impairments). While colour coded finishes do not replace traditional wayfinding methods, such as directional arrows, pictograms or clearly worded signs and numbered floors, it can enhance it.
Brand recognition can assist with wayfinding, particularly for commonly-recognised colours, logos and shapes, such as the Underground symbol, the golden arches and so on. Brand styles may also influence the design of wayfinding strategies and components.
Characteristics that might contribute to successful wayfinding include:
NB On 2 April 2020, in response to the Building a Safer Future consultation, Housing Secretary Robert Jenrick MP announced steps to introduce mandatory sprinkler systems and consistent wayfinding signage in all new high-rise blocks of flats over 11 metres tall. For more information see: Government response to the Building a Safer Future consultation.
 Related articles on Designing Buildings Wiki
- Building signage.
- Emergency lighting.
- Fire safety design.
- Inclusive design.
- Means of escape.
- Planning digital signage in new buildings.
- Safety signs
 External references
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