The Movement, Greenwich
In October 2015, U+I Group completed The Movement, a vibrant and truly mixed-use scheme located on the former Greenwich Industrial Estate in East London. The 2.2 acre site is in a prime position adjacent to Greenwich DLR and Mainline Station.
Developed with award-winning architects HLM and Studio Egret West, and in close consultation with Greenwich Council, The Movement comprises:
- 181 residential apartments.
- 358 student apartments.
- A health and fitness club.
- A Convenience food store.
- A Nursery.
- 7,000 sq ft of business incubator and start-up units
This accommodation is located along a new public, pedestrian-friendly street connecting the DLR with Norman Road.
Planning permission was granted in April 2011, and U+I started on-site in June 2012.
U+I signed a joint venture agreement with Willmott Dixon, who delivered the 181 new homes, including affordable and shared ownership apartments, as well as the health, retail and nursery facilities.McLaren delivered the student accommodation. The 104-bedroom business hotel on Greenwich High Road has been pre-let to Travelodge and is now open for business.
The on-site energy centre provides low-carbon energy and there more than 400 spaces available for bicycles. The scheme is expected to generate £275 million for the local economy during its first ten years.
Project data:
- Date acquired: 2010
- Date completed: Oct 2015
- Value: £110m
- Architect: HLM Architects, Studio Egret West
- Development partners: Royal Borough of Greenwich
--U and I
[edit] Find out more
[edit] Related articles on Designing Buildings Wiki:
- Algarve House, Southwark.
- Arches Boulogne, France.
- Articles by U and I.
- Blackhorse Road regeneration.
- Cathedral Group.
- Clapham One.
- Circus Street, Brighton.
- Development Securities.
- Mixed-use development.
- Peninsula Place.
- Placemaking.
- Preston Barracks, Brighton.
- Public private partnership.
- Regeneration.
- The Deptford Project.
- U and I.
- UandI Think event with John McDonnell MP.
- Westminster Industrial Estate, Charlton.
[edit] External references
- U+I - The Movement, Greenwich
Featured articles and news
A case study and a warning to would-be developers
Creating four dwellings for people to come home to... after half a century of doing this job, why, oh why, is it so difficult?
Reform of the fire engineering profession
Fire Engineers Advisory Panel: Authoritative Statement, reactions and next steps.
Restoration and renewal of the Palace of Westminster
A complex project of cultural significance from full decant to EMI, opportunities and a potential a way forward.
Apprenticeships and the responsibility we share
Perspectives from the CIOB President as National Apprentice Week comes to a close.
The first line of defence against rain, wind and snow.
Building Safety recap January, 2026
What we missed at the end of last year, and at the start of this...
National Apprenticeship Week 2026, 9-15 Feb
Shining a light on the positive impacts for businesses, their apprentices and the wider economy alike.
Applications and benefits of acoustic flooring
From commercial to retail.
From solid to sprung and ribbed to raised.
Strengthening industry collaboration in Hong Kong
Hong Kong Institute of Construction and The Chartered Institute of Building sign Memorandum of Understanding.
A detailed description from the experts at Cornish Lime.
IHBC planning for growth with corporate plan development
Grow with the Institute by volunteering and CP25 consultation.
Connecting ambition and action for designers and specifiers.
Electrical skills gap deepens as apprenticeship starts fall despite surging demand says ECA.
Built environment bodies deepen joint action on EDI
B.E.Inclusive initiative agree next phase of joint equity, diversity and inclusion (EDI) action plan.
Recognising culture as key to sustainable economic growth
Creative UK Provocation paper: Culture as Growth Infrastructure.
Futurebuild and UK Construction Week London Unite
Creating the UK’s Built Environment Super Event and over 25 other key partnerships.
Welsh and Scottish 2026 elections
Manifestos for the built environment for upcoming same May day elections.
Advancing BIM education with a competency framework
“We don’t need people who can just draw in 3D. We need people who can think in data.”



























