- Project plans
- Project activities
- Legislation and standards
- Industry context
Last edited 19 Jul 2019
The Ocean Cleanup approach: focus, fail and forbear
|Removing plastic pollution from the gyres in remote parts of the world’s oceans is a hugely challenging and novel task on a massive scale. Lonneke Holierhoek, Chief Operating Officer, The Ocean Cleanup, describes how the organisation's methodology is achieving results. Image courtesy of The Ocean Cleanup.|
The Ocean Cleanup is designing and building a passive clean-up technology for the offshore environment, namely the subtropical gyres, the places in the oceans where vast amounts of plastic accumulate and persist.
Plastic in the gyres is slowly degrading into smaller pieces and hence poses immense risks for marine life, human life, and economies worldwide. Thus, our mission: develop advanced technologies to rid the world’s oceans of this plastic.
Nothing like this has ever been done before as this endeavour is not easy.
The problem of ocean plastic pollution is inherently complex. From the causes and sources to the intrinsic combination of oceanography, hydrodynamics, meteorology and physics that must be considered when designing structures for the ocean.
Solving this problem requires us to continually delve deeper and learn more about these many facets and, as we have come to understand, this is especially complicated. So much so, that it could leave us to wonder if we will ever fully comprehend every intricacy of what we are doing.
But we are not deterred. Doubt is a roadblock we cannot permit. To stay on our path and maintain confidence in this massive undertaking, we perform our work using a strict, simple set of guidelines: focus, fail and forbear.
Working with these three principles, we persevere through uncertainty, find learning opportunities in every setback, and know when to step away from something. Each guideline compliments the other and facilitates our ambitious and important mission.
 Engineering solutions for complex problems can only be accomplished with extreme focus.
If you try to do everything at once, you succeed at nothing. In all of the work we do at The Ocean Cleanup, we keep the focus on one single specific problem – the accumulating plastic in the world’s garbage patches. We have set out to do this with the elegant philosophy of working with nature, rather than against it, in the design of our technology.
Plastic is a useful tool for many industries, but why isn’t it reduced, reused, or even valued? Change is needed on a global scale to stop plastic from ever entering the world’s waterways and to truly eradicate this problem indefinitely.
As the problem of ocean plastic pollution needs to be solved speedily, we have committed to quick iteration cycles: in other words, we fail fast and learn fast. We are pioneering this technology, so we are continually learning throughout the process and we often learn much more from the failures than the achievements.
Our technology has endured an array of engineering challenges, and some might see the issues we have faced with our prototypes or our first system, Wilson, as failure, but we see them as opportunities. With every setback, we gather knowledge, adapt and advance. To us, failure leads to success.
The more we learn, the more we realise what we do not know, but scientists and engineers (who make up most of our team) are programmed to always further investigate the unknown; therefore, we need to proactively decide what we'll study and what we must set aside for another time or another expert.
To stay focused, we must refrain ourselves. Although we all feel the sense of urgency of the problem, we understand that we cannot solve everything.
For example, technologies should be developed to make better (re)use of plastic, but, at present, the economics of creating new plastic is preferred to the reuse of existing plastic or even developing alternative products.
This, among many, is an initiative that we must forebear in order to not lose sight of our goals. It is tempting to learn more about this aspect of our work, but instead, we conduct research to further our mission and we share this knowledge with the wider scientific community – hopefully helping better-equipped experts find solutions.
We will, however, continue to pursue our mission of ridding the world’s oceans of plastic by means of passive clean-up technologies. To achieve this necessary goal, we will focus, fail and forbear.
 About this article
This article was written by Lonneke Holierhoek, Chief Operating Officer at The Ocean Cleanup. It was previously published in July 2019 on the website of the Institution of Civil Engineers (ICE) and can be accessed here.
 Other articles by the ICE on Designing Buildings Wiki can be accessed here.
 Related articles on Designing Buildings Wiki
- BREEAM Responsible sourcing of materials.
- Carbon footprint.
- End of life potential.
- Environmental Impact Assessment.
- Environmental legislation.
- Environmental plan.
- Environmental profiles.
- Green Guide to Specification.
- Life cycle assessment.
- Natural resource.
- Recyclable construction materials.
- Ska rating.
- Sustainable development.
- Sustainable timber.
- Whole life costs.
 External references
- UK Green Building Council: Pinpoint: Data base of sustainability resources, training and tools.
- BRE. The Green Guide to Specification, 4th Edition, 2009.
Featured articles and news
How do we measure air tightness in buildings?
The Housing Infrastructure Fund
Encouraging access to local amenities and sustainable transport.
Publish your thought leadership articles on Designing Buildings Wiki – for free.
Competence Steering Group publishes interim proposals to deliver safer buildings.
Indoor environments should provide a multi-sensory experience.
We have a great range of introductory articles written by ECA.
7 of the most common myths, busted.
Consider a career in the electrotechnical industry.
Exploring local assets of community significance. Book review.