Reinforcing a brand through sustainability
After establishing their business in Sweden, Lidl has been actively working to strengthen their brand, and a part of this work is to develop sustainable solutions.
Lidl started in Sweden in 2003 and had to make changes in order to adapt to the Swedish market. But today, Lidl has not only adapted, it is a leader in the industry and a major player in sustainability, even though many don’t understand how low cost and sustainability work together.
A project that really highlights how hard Lidl has worked with environmental and sustainability issues is the new store in Växjö. BREEAM-SE played an important role in the development of Lidl’s new store concept, including in terms of energy use and the green areas in and around the building.
In the parking lot there are charging posts for electric cars, charging poles for electric bicycles and a bicycle pump. Inside the shop there are displays about public transport, so customers can keep an eye on when the next bus runs. Lidl is not only sustainable in itself, but also encourages its customers to be.
On the store roof there are solar cells that cover about 30% of the store’s energy needs. It is estimated that no heating energy is required from outside because of the solar cells and the heat from the refrigerators. Additionally, different eco-zones have been built to suit different species, signs have been set up that visualise and explain to the public what the different eco-zones mean. For example, the eco-zone 'Holken' is adapted for birds, and on the roof an area for plants to grow. Everything has been planned to preserve the biodiversity in the area and even bring more.
In addition to all the environmental and sustainability benefits of certifying a building, environmental certification also strengthens the brand – both externally to real estate companies, tenants, municipalities and other stakeholders, but also internally for employees.
It is also felt that there has been increased curiosity for what Lidl has achieved in sustainability issues and for the skills now available in the extensive work on a new store concept. Lidl’s energy consumption is roughly half of the industry segment, due to the fact that their buildings are compact, take on heat from refrigerated ice cages, have smart ventilation and reduce resource consumption.
In the future, the ambition of the brand is to certify all the stores that they own against BREEAM.
This article was originally published here by BRE Buzz on 24 April 2018. It was written by BREEAM-SE.
--BRE Buzz
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[edit] Management:
- BREEAM Sustainability champion
- BREEAM Environmental management
- BREEAM Considerate construction
- BREEAM Monitoring of construction site impacts
- BREEAM Aftercare support
- BREEAM Seasonal commissioning
- BREEAM Testing and inspecting building fabric
- BREEAM Life cycle cost and service life planning
- BREEAM Stakeholder consultation (ac)
- BREEAM Commissioning (ac)
- BREEAM Handover (ac)
- BREEAM Inclusive and accessible design (ac)
- BREEAM Post occupancy evaluation
[edit] Health and Wellbeing
- BREEAM Visual comfort Daylighting (partly ac)
- BREEAM Visual comfort View out
- BREEAM Visual comfort Glare control
- BREEAM Indoor air quality plan
- BREEAM Indoor air quality Ventilation
- BREEAM Thermal comfort
- BREEAM Internal and external lighting (ac)
- BREEAM Indoor pollutants VOCs (ac)
- BREEAM Potential for natural ventilation (ac)
- BREEAM Safe containment in laboratories (ac)
- BREEAM Acoustic performance
- BREEAM Safety and security (ac)
[edit] Energy
- BREEAM Reduction of energy use and carbon emissions
- BREEAM Energy monitoring
- BREEAM External lighting
- BREEAM Low carbon design
- BREEAM Passive design
- BREEAM Free cooling
- BREEAM LZC technologies
- BREEAM Energy efficient cold storage (partly ac)
- BREEAM Energy efficient transportation systems
- BREEAM Energy efficient laboratory systems
- BREEAM Energy efficient equipment (partly ac)
- BREEAM Drying space
[edit] Transport
- BREEAM Transport assessment and travel plan
- BREEAM Public transport accessibility
- BREEAM Sustainable transport measures
- BREEAM Proximity to amenities
- BREEAM Cyclist facilities
- BREEAM Alternative modes of transport (ac)
- BREEAM Maximum car parking capacity
- BREEAM Travel plan
- BREEAM Home office (ac)
[edit] Water
- BREEAM Water consumption
- BREEAM Water efficient equipment
- BREEAM Water monitoring
- BREEAM Water leak detection (ac)
[edit] Materials
- BREEAM Hard landscaping and boundary protection
- BREEAM Responsible sourcing of materials
- BREEAM Insulation
- BREEAM Designing for durability and resilience
- BREEAM Life cycle impacts
- BREEAM Material efficiency (ac)
[edit] Waste
- BREEAM Construction waste management
- BREEAM Recycled aggregates
- BREEAM Speculative floor & ceiling finishes
- BREEAM Adaptation to climate change
- BREEAM Operational waste
- BREEAM Functional adaptability (ac)
[edit] Land Use and Ecology
- BREEAM Site Selection
- BREEAM Ecological value of site
- BREEAM Protection of ecological features
- BREEAM Minimising impact on existing site ecology
- BREEAM Enhancing site ecology
- BREEAM Long term impact on biodiversity (ac)
[edit] Pollution
- BREEAM Impact of refrigerants
- BREEAM NOx emissions
- BREEAM Flood risk management (ac)
- BREEAM Surface water run-off (ac)
- BREEAM Reduction of night time light pollution (partly ac)
- BREEAM Reduction of noise pollution
Once an ISD has been initially created the '(ac)' marker can be removed
This particular index is based around the structure of the New Construction and RFO schemes.