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Last edited 04 Dec 2022
Planning approved for The William, one of London’s largest timber developments
The concept for a brand-new mixed-use construction at the northern end of London's main street has been unveiled by Foster + Partners. The building is situated on Queensway, directly across from the Whitley, a renowned department store that is also undergoing renovations as part of a broader development plan by Foster + Partners.
The building, which goes by the name The William after William Whiteley, the founder of the renowned Whiteleys, has six levels of office space, retail space, and 32 new houses, 11 of which will be affordable.
 The William a mixed-use development
The William is built to be certified as BREEAM Outstanding. Natural and ethically sourced materials were employed for this. When compared to a conventional steel and concrete structure, the cross laminated timber utilised for the building's structure is a low-impact material with a significantly reduced embodied carbon footprint. The structure is also anticipated to be completely carbon-neutral in operation when finished.
The William's design is influenced by its surroundings and adheres to Queensway's current regreening scheme, which will see extensive vegetation placed along London's high street. The William was built using cross-laminated timber, a sustainable building technology. This is the first timber office structure designed by Foster + Partners in the UK. The undertaking is a component of Queensway's extensive makeover, which intends to enhance and expand the high street's offerings as a destination for dining, shopping, employment, and transit. The planning clearance was obtained by Finchatton, General Projects, and MARK, a pan-European real estate investment group.
The William, which offers 32 new homes, 11 of which will be affordable, together with six levels of office space, retail space, and stores, is an essential part of the redevelopment of Bayswater. William Whiteley, the founder of the neighbouring Whiteley department store, which is also being refurbished by Foster + Partners and is located on the other side of the street, is the inspiration for the neighborhood's name. The Whiteley will house London's top Six Senses Hotel and Spa in addition to 139 more exquisitely furnished luxury flats and 19 brand-new shopping centres.
The building is taking the place of an outdated post-war edifice. The new construction includes a number of interconnected, naturally lit areas and services that are designed to offer future users a pleasant working environment. Natural materials and a biophilic design are used in the project's double-height lobby to adhere to its ecological ethos. The development's amenities are completed with bio-diverse terraces and rooftop gardens, which also provide views of London and Hyde Park.
- An introduction to BREEAM
- Biophilic design and sustainability.
- Biophilic design - health and wellbeing in buildings.
- Biophilic gym.
- Biophilic urbanism.
- Biophilic design.
- Mixed use development.
- Norman Foster.
- Natural materials
- What are mixed use developments?
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