The impact of lighting in retail design
Contents |
[edit] Introduction
In the world of retail with ever more savvy shoppers and image-conscious consumers, first impressions are everything. From the signage to window displays, the smell of premises to its cleanliness, most customers will make up their minds about a shop within the first few seconds. And once they’ve been made, first impressions are hard to change, so it is important get it right.
One of the biggest influences on the look and feel of any retail space is lighting. From soft and subtle to bright and bold, the architectural style of lighting will have a big impact on how customers perceive a business whether they realise it or not.
[edit] Luxury
Like the products that they sell, the lighting in luxury retailers is normally subtle, sophisticated and flattering.
Warm colours, toned down lights and stylish accessories help to create an exclusive look, with high-end retailers often choosing to significantly lower the brightness of their lights.
Photo credit: The Light Lab
Lighting in luxury retailers is generally ambient, with few fluorescent lights or spotlights unless they are being used to highlight an area of the store or a selected product or display.
High-end store lighting designs often use classic materials like metal, wood and glass to create stunning chandeliers, lamps and floor and ceiling lights.
Photo credit: The Light Lab
[edit] Quirky
For some clothing boutiques and independent retailers, an eye-catching, quirky lighting design is the perfect way to attract attention and encourage customers to shop.
Almost anything can be used to create a quirky lighting design, with salvaged materials, vintage and other unusual objects used to create unique lighting features.
Quirky lighting doesn’t need to be as soft or subtle as luxury lighting, with fluorescent and bare bulbs often adding to the overall look of the lighting scheme.
[edit] Statement
One of the best ways to make a shop really stand out on the high street is to instal a statement lighting feature.
As long as it’s big, bold and beautiful, a statement feature can be made out of anything. A lighting designer will be able to conjure up some wild and wonderful creations from their imagination.
With lighting having such a big impact on the look and feel of a retail space, business owners that want to make their venture a success need to focus on creating the perfect design for their space.
Photo credit: The Light Lab
For lighting manufacture, design and fitting that shows customers a shop is 'on trend', creating spaces that they want to spend time in and to make the most of the link between lighting and consumer behaviour, choose a lighting designer with a proven portfolio of professional, on-point projects.
[edit] Related articles on Designing Buildings Wiki
- Colour appearance.
- CIBSE Case Study Hepworth Gallery Lighting.
- Dichroic reflector.
- Discharge lamp.
- Extra-low voltage lamps.
- General lighting v task lighting.
- Health and wellbeing impacts of natural and artificial lighting.
- Illuminance.
- Lamp.
- Lamp efficacy.
- Light fitting.
- Lighting and energy efficiency.
- Lighting and health infographic.
- Lighting designer.
- Lighting energy numeric indicator LENI.
- Luminaire efficacy.
- Luminous flux.
- Reducing the embodied impacts of shopfitting equipment.
- Retail designers.
- Smart lighting market to 2020.
- Smart office lighting.
- Space classifications for lighting controls.
- Specialist process lighting.
- The essential guide to retail lighting.
- Use of lighting to improve health and wellbeing.
Featured articles and news
Investors in People: CIOB achieves gold
Reflecting a commitment to employees and members.
Scratching beneath the surface; a guide to selection.
ECA 2024 Apprentice of the Year Award
Entries open for submission until May 31.
UK gov apprenticeship funding from April 2024
Brief summary the policy paper updated in March.
For the World Autism Awareness Month of April.
70+ experts appointed to public sector fire safety framework
The Fire Safety (FS2) Framework from LHC Procurement.
Project and programme management codes of practice
CIOB publications for built environment professionals.
The ECA Industry Awards 2024 now open !
Recognising the best in the electrotechnical industry.
Sustainable development concepts decade by decade.
The regenerative structural engineer
A call for design that will repair the natural world.
Buildings that mimic the restorative aspects found in nature.
CIAT publishes Principal Designer Competency Framework
For those considering applying for registration as a PD.
BSRIA Building Reg's guidance: The second staircase
An overview focusing on aspects which most affect the building services industry.
Design codes and pattern books
Harmonious proportions and golden sections.
Introducing or next Guest Editor Arun Baybars
Practising architect and design panel review member.
Quick summary by size, shape, test, material, use or bonding..