- Project plans
- Project activities
- Legislation and standards
- Industry context
Last edited 02 Mar 2021
A retail designer (also referred to as a visual marketing specialist or merchandising designer) ensures that a store's merchandising plan fits the space available in a profitable way. Retail and visual merchandisers are specialists in determining the needs of the store's clients. They will catch the consumer's eye and create new desires along the way. All of this can be done by someone with a keen eye who does a lot of research.
Visual merchandisers create the lure to get customers into the store. This often starts with the window displays. Mannequins and lighting designs can help to draw in customers. Once inside, customers should see products arranged in a logical fashion so they can easily make their way around the store.
Showcases should be strategically placed to guide customers deeper and deeper into the store. Impulse buy displays should finish out the design. They are generally located in areas where customers will be passing once they've decided to leave the store. Near the register and near the door are good places to make that last ditch effort in selling a few more items.
For small retail spaces, the design team may suggest using the walls to maximise possible display areas. Gridwalls and slatwalls can help to display merchandise in small areas. These displays face the merchandise outward, so it can be more easily seen, even from outside the store.
 Related articles on Designing Buildings Wiki
Featured articles and news
Report includes sales vs production of compressors by type.
Government announces latest plans for growth.
Will the new requirements - once passed - go far enough?
These post-WWII modular buildings were unpopular, yet ubiquitous.
What's the verdict from the court of public opinion?
Shift to home-based work influences closed plan preferences.
An overview of the current state of the market.
Organisation offers best practices for construction and modification.
Heritage on the edge?
Prioritising tax considerations.
The four D creative process: discover, define, develop and deliver.
National Cyber Security Centre initiative is announced.
Reviewing trends and projections.
Legislation will establish initiatives to move towards net zero.