Mass customisation
DfMA Overlay to the RIBA Plan of Work, Mainstreaming Design for Manufacture and Assembly in Construction, 2nd Edition, published by the RIBA in 2021, defines mass customisation as: ‘A process that allows manufacturers to customise products by varying production processes without affecting their ability to charge low (i.e. mass-production) prices.’
Offsite residential construction, Glossary of terms, published by Buildoffsite in 2018 states: 'The benefits of mass production are creatively combined with systems that offer greater choice for the individual customer, improved control of the total construction process, and flexibility of assembly options. These are standard processes delivering flexible products.'
[edit] Related articles on Designing Buildings
Featured articles
Check out some of the best features and news from Designing Buildings as well as key stories from around the web.
Gasholders: a history in pictures. Book review.
Recognition, influence and growth
SocEnv identifies three strategic pillars in new strategy to 2045.
Discover the future of roofing, cladding and insulation.
New guidance for professional practice, cultural change and regulation in social housing.
The heritage of nuclear and conventional power stations.
New measures to stop people being ripped off
Government to protect families from cowboy builders and aggressive bailiffs.
New Futurebuild showcase brings an innovation-first approach.
National Planning Policy Framework
Understanding the 2026 changes.
ECA's public affairs priorities
Member consultation opens to shape priorities for 2027 to 2030.
Dutyholder responsibilities from 1 July 2026.
Where performance meets practice
The Building Envelope Stage at UKCW Birmingham.
CIAT publishes briefing on planning reforms.