Last edited 04 Feb 2021

Global green building materials market


Though cost concerns, market barriers and lack of government policies encouraging green construction are some factors which hinder the growth of green building materials, continuous innovation and a rise in the growth of the building and construction sector provides great potential for market expansion.

Green building materials promote the conservation of non-renewable resources and reduce environmental impact associated with fabrication, processing, installation, transportation, disposal, and recycling.

They are employed in the construction industry to address environment challenges including climate change, natural resource depletion, atmospheric pollution, contamination of fresh water resources, and loss of biodiversity.


The emission reduction potential of green building materials, high asset value of green buildings, growth in public awareness, and an increase in client and market demand are the major factors that drive the green building materials market across the globe. Increasing concerns regarding energy prices, accelerating climate change, negative health impacts associated with building materials, and stormwater runoff polluting rivers and lakes have reinforced the need for green building construction in the residential sector.

DGNB, LEED, BREEAM, HQE, and EnergyStar are some of the certification systems that evaluate performance of the green buildings.

New low-rise and high residential buildings, retrofits of existing buildings, and new industrial buildings are the major areas where growth of green building materials is expected.

Exterior products accounted for more than one-third of the market in terms of revenue in 2015. Employment of green building exterior products in construction industry offers energy efficiency, durability, low maintenance, and operation cost and waste reduction over traditional construction techniques. The residential buildings segment holds the largest share by application in terms of revenue and is expected to grow at a CAGR of 11.2%.

Porter’s Five Forces Analysis

Green building employs pollution-free production technology and low-energy manufacturing processes, which helps control expenses and environmental hazards. The demand for raw materials used in green building materials market has increased considerably over the years, whereas the sources from which these raw materials are derived are limited in nature.

Market Dynamics:
Emission Reduction Potential of Green Building Materials

The building and construction sector accounts for more than two-thirds of total greenhouse gas emissions across the globe. Thus, there is a great potential for reducing greenhouse emissions by enhancing the energy efficiency of buildings and communities. Reductions in greenhouse emissions can be accomplished by the construction of new green buildings with low energy consumption and retrofitting of existing buildings.

Cost Concerns and Market Barriers

A wide variety of cost concerns and market barriers exist in the green building construction market including the “split incentive” barrier, i.e., owners of the houses don’t make effective investments in their properties as the occupants reap benefits from these investments and not the owners. A total of 40% of commercial buildings and 32% of households are rented or leased.

Top Winning Strategies:

To withstand competition, the key players in the global green construction materials industry have adopted different key business strategies, such as acquisitions, expansions, product launch, and collaboration.


Key findings of the Green Building Materials Market:

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