Last edited 16 Feb 2021

Visual impact of buildings

The Petronas Towers in Kuala Lumpur, Malaysia.

Visual impact is the capacity of an object or arrangement to affect a viewer (not always positively). The opposite is making no visual impact, ie something which does not trigger any feelings in the minds of viewers.

The term visual impact is usually used in association with architecture and design, interiors, urban design and also objects. But it is unusual to refer to a person as having visual impact.

In construction, a building may have visual impact, be dynamic and generally be impressive aesthetically. A house or housing development may also have visual impact, in which case it may also be said to have 'kerb appeal', ie attracts potential buyers the moment they see it from the kerbside.

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