AD: A great little mag!
[edit] FOREWORDAD in the first section refers to the international journal Architectural Design edited by Monica Pidgeon from 1946 until 1975. It has also been described as: "this influential architectural 'design science' monthly" (Pearce Marchbank). |
- "AD demands concentration rather than inviting boredom. Like me, it is not ashamed to change its mind."
- Cedric Price, AD 9/70.
[edit] INTRODUCTION
In 'AD Magazine - 80 years in print', Stephen Parnell wrote:—
- "In May 1968, while students around Europe revolted, Architectural Design became simply AD. Advertising revenues had been declining in all magazines through the 1960s and in October 1970, AD shunned advertising completely and became a ‘little magazine’, financed solely by subscriptions."
- Stephen Parnell, 2010.
Thus the first issue of “little” AD was published in October 1970. However, the original magazine itself contained a pullout section, namely:—
- 'CEDRIC PRICE SUPPLEMENT'
- Cedric Price, AD 10/71, capitals in original.
This pullout section, given away free with AD, was edited by Peter Murray. For example, in the introduction to CP Supplement No.1, the editor wrote:—
- "To provide a complete picture of (Cedric Price's) work and ideas, we begin this month a series of supplements which will appear at intervals over the next year."
- Peter Murray, p.507, AD 10/70.
However, in October 1971, in the preamble to CP Supplement No.4, Cedric Price wrote:—
- "This supplement is the first part of a two part summary of this work (on housing) and as such is the first and last item in the Cedric Price Supplement Series, which covers work "in progress" and as such has to be an incomplete abstract of the total programme which will not be complete until December 1971."
- Cedric Price, p.619, AD 10/71.
A careful reading of these two quotes from the Cedric Price Supplement indicates:—
- ... that AD (Architectural Design) published a series of three little magazines starting in October 1970;
- ... that AD (Architectural Design) published a series of two little magazines ending in January 1972.
Thus this article is based on the premise :—
- ... that the Cedric Price Supplement represented a paradigm shift from an architectural magazine to a series of autonomous little magazines.
However, it also accepts, a priori, a working hypothesis, namely:—
- "Architecture is slow and therefore requires anticipatory design."
- Cedric Price, 'Anticipating the unexpected', p.27, AJ 5 September 1996.
Thus the purpose of this article is:—
- to anticipate a paradigm shift from AD (Architectural Design) to AD (Anticipatory Design).
[edit] AD: Architectural Design
This first section illustrates the paradigm shift of AD (Architectural Design) in the late 1960s and early 1970s from a 'professional' magazine to a 'little' magazine.
|
|
[edit] AD: Anticipatory Design
This second section illustrates the paradigm shift of AD (Anticipatory Design) in the late 2010s and early 2020s from a 'professional' magazine to a 'little' magazine.
|
[edit] CONCLUSION
If architecture is slow and therefore requires anticipatory design then it follows that AD (Architectural Design) (a 'professional' magazine) is also slow and therefore AD (Anticipatory Design) (a magazine dedicated to anticipatory design) is required.
[edit] • AD website
• Screenshot of AD website designed by Norman Fellows - click to visit.
[edit] References
Parnell, S., (2010) 'AD Magazine – 80 years in print', Architects' Journal, 1 July.
Parnell, S. (2011) 'Architectural Design, 1954-1972', published in 2012 at White Rose eTheses Online.
Price, C. (1967) 'Kit of Parts', in Cannady, W. (1967) 'New Schools For New Towns', Rice University, EFL.
Price, C. (1996) 'Anticipating the unexpected', p.27, AJ 5 September.
[edit] Further Reading
Wikipedia (2023) 'Architectural Design'
--Archiblog 11:48, 01 Sep 2023 (BST)
Featured articles and news
Our next guest editor Christine Peever
Practising Architect and Director of Sheldon Peever Studio.
Biodiversity net gain, tips and tools for small sites
How to deal with BNG when options become limited.
Registered building inspectors
Building types and conflicts of interest updates explained.
A brief run-down reminder of key points to note.
New electrical apprentice rates
Fair pay for much needed pipeline of electrical apprentices.
BSRIA's commitment to sustainability and net zero
Key documents that represent an early shift in thinking.
A resource for Cleaner Air, Better Tomorrow.
Awe-inspiring medieval great barns.
A history of timber construction in the UK
From a timber Stonehenge to half timber houses.
Engineering services still struggle with labour shortages
According to latest quarterly services survey of the sector.
Infrastructure that connect the physical and digital domains.
BSRIA announces Lisa Ashworth as new CEO
Tasked with furthering BSRIA’s impressive growth ambitions.
Public buildings get half a million energy efficiency boost
£557 million to switch to cleaner heating and save on energy.
CIOB launches pre-election manifesto
Outlining potential future policies for the next government.
Grenfell Tower Inquiry announcement
Phase 2 hearings come to a close and the final report due in September.