The mascot is intended to help promote the industry and inspire young children to consider a career in construction. She will also help educate children about safety around construction sites. All CCS-registered sites, companies, suppliers and clients are eligible to hire Honor Goodsite for community, school-related, educational or charitable events.
Honor Goodsite joins the existing male mascot Ivor Goodsite introduced by CCS in 2003. Ivor visited 26,000 school children across the UK in the twelve months leading up to the launch of Honor.
Honor Goodsite is described by CCS as a structural engineer. The Institution of Engineering and Technology report that only six percent of parents they surveyed thought an engineering career would be attractive to their daughters.
CCS Chief Executive, Edward Hardy said: “Honor has a hugely important role to improve the construction industry’s image with future generations. As a role model for promoting gender diversity and equality in construction, Honor will encourage schoolchildren to understand the wide range of careers available, while helping to change perceptions of the sector as male-orientated.”
CCS Director, Caroline Barker said, “As the first female engineer to be recruited at a leading construction organisation in the 1980’s, I know first-hand how exciting an industry it is for everyone. Inspiring future generations of school children to understand the wide range of careers available across construction and to view the industry positively is fundamental to providing a future talent pool for the industry.”
Taylor Woodrow Bam Nuttall’s Environmental Manager, Caroline O’Connor said: “As a woman working in construction, I can thoroughly recommend it as a great industry to work in. The variety of careers and opportunities in the construction industry is vast, and I am sure Honor Goodsite will help young children and their parents to see that construction is an exciting, rewarding industry, which is open to everyone.”
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