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Last edited 16 Dec 2020
OBAS is a builders merchants based in Longridge, near Preston in Lancashire. The business was incorporated in 2008, however the brand had existed from around 2004. The brand-name was created from an acronym formed from the first letters of the phrase Our Blades Are Superior.
OBAS Group was formed in 2008 when serial entrepreneur Norman Tenray bought four failed companies: Express Plumbing and Safety Supplies trading as EPS, HWA UK Ltd trading as HWA and Impact Decor and Design Ltd trading as IDD from the receivers PKF as well as Slater Development.
This construction supplies business formed OBAS UK and has around 50 staff, including 25 sales staff, which also includes Health Care divisions and technical support services for the construction sector. The healthcare division of the OBAS Group supplies around 3,500 products to public and private healthcare sector. In October 2012 OBAS UK reported securing a £615,000 invoice finance facility.
In April 2014 OBAS announced that Simon Dalley had been appointed as the Group's Marketing Manager. May 2014 saw the organisation open the company's first Trade Counter at their Longridge Headquarters to capitalise on the relatively low coverage of construction supplies businesses in the area. The company stated the new Trade Counter will be used by national contractors, independent tradesmen and DIY enthusiasts, whilst commenting that having a store front will enable them to engage in person with their customers (rather than their traditional model which involves telephone based account managers and field sales).
On his LinkedIn profile, Dalley mentions that although the business traditionally operates a "largely call-centre-centric offline model, selling tens of thousands of products to trade and DIY customers" the business is now "focussing on growing physical locations, field sales and web sales to strengthen the business and build in resilience."
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