Express consent for advertisements
The term ‘express consent’ refers to the requirement for planning consent from the local planning authority for certain classes of advertisements.
Classes of advertisements that require express consent are those not listed in Schedule 1 or Schedule 3 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007, or those that whilst they are listed in Schedule 3 do not comply with the conditions set out in the Schedule for that class of advertisement.
Classes of advertisements that are listed in Schedule 3 and comply with the relevant conditions are considered to have ‘deemed consent’. Advertisements listed in Schedule 1 of the regulations are permitted without consent from the local planning authority.
The information that must accompany an application for express consent is specified in Regulation 9, and includes; a completed application form, a location plan and ideally, photo montages showing the proposed advertisement on site.
That local planning authority will consider the interests of amenity and public safety when considering an application, but cannot consider whether the advertisement is misleading, unnecessary, or offensive.
Consent is normally for five years but, unless a condition has been attached to the consent that an advertisement must be removed on expiry of the consent, the advertisement can normally continue to be displayed under Class 14 deemed consent.
There is a right of appeal against refusal of consent to the Secretary of State.
[edit] Find out more
[edit] Related articles on Designing Buildings Wiki.
- Advertisement consent.
- Deemed consent.
- Letting boards regulation 7 direction.
- Listed buildings.
- Planning permission.
- Statutory approvals.
[edit] External references.
Featured articles
Check out some of the best features and news from Designing Buildings as well as key stories from around the web.
Government approach could undermine delivery and regeneration.
World's first mass timber data centre.
The overlooked environmental aspect of data centre development.
Introduction to radon awareness
New technical information sheet published by CIOB.
Updated supplier guide can help electrical contractors engage with NHP.
CIAT confirm the winners of the 2026 architectural technology awards.
Government launches a one stop shop for flood preparedness.
Sir Edwin Lutyens: Britain's greatest architect? Book review.
CIOB publishes free template to help assess and manage risks.
ECA's reflections on Party Conference season
Burnham wants to be confident of winning before asking for a fresh mandate.
New Chief Construction and Scientific Adviser
Sergio Cavalaro, Professor of Infrastructure Systems at Loughborough University.
Building safety levy for England
CIAT publish estimator tool for members.
Water sector faces a growing crisis that could slow the delivery of vital infrastructure.