Double diamond design process
Contents |
[edit] Introduction
Double Diamond is a design process model developed in 2005 by the British Design Council. Using a double diamond diagram, the method breaks down the general design process into four specific phases - discover, define, develop and deliver.
It is a method for using design process visualisation in a graphical way. It was adapted from a model proposed in 1996 by the linguist Béla H Bánáthy. Bánáthy created an earlier version of the model (based on the same four phases) as a method for examining social systems design theory. His study, 'Designing Social Systems in a Changing World', introduced a diagram for a divergence-convergence model which would form the basis of the double diamond design process.
[edit] Product and service development tool
As a design process, double diamond emphasises problem analysis as the basis for creating a solution for the client. Its development was based on case studies gathered from the design departments at 11 global firms:
- Alessi
- BSkyB
- BT
- LEGO
- Microsoft
- Sony
- Starbucks
- Virgin Atlantic Airways
- Whirlpool Corporation
- Xerox
- Yahoo!
[edit] Examining the phases
[edit] Discover
The discovery phase is based on an idea that arises and is then explored through methods:
- Market research
- User research
- Managing information
- Design research
[edit] Define
The definition phase ties the findings of the discovery phase to business goals. The activities of this phase include:
- Project development
- Project management
- Project sign-off
[edit] Develop
The development phase develops and tests solutions that are design based to see how they will actually suit the business goals. These activities include:
- Multi-disciplinary working
- Visual management
- Development methods
- Testing
[edit] Deliver
The delivery stage is marked by the introduction of the product or service that has been proposed. Activities during this stage include:
- Final testing, approval and launch
- Targets, evaluation and feedback loops
[edit] Related articles on Designing Buildings Wiki
- Concept design.
- Design.
- Design methodology.
- Evolutionary design process model EDPM.
- General design theory GDT.
- Product design requirements.
- What is design?
- What makes good design?
[edit] External resources
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