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Last edited 06 Sep 2021
Vision in building design and construction
The word vision is often used in relation to a company or organisation, describing where it wants to be at some point in the future, perhaps in turns of turnover, environmental credentials, projects won, and so on. The vision describes the desired ‘state’ or ‘achievement’. Strategies then describe the steps that are to be taken in that direction.
An organisation may develop a vision statement which is used to steer them along a strategic trajectory to a desired future state. This can be used internally as a motivational tool to help inspire and focus employees, and externally as a means of defining and enforcing a brand or ethos.
In construction, the client’s vision is usually described in the project brief, which is the final stage in the process of defining the client's requirements. Client champions may be designated to help establish, articulate and defend the client’s vision.
See also: Design vision.
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