Greenwashing
Greenwashing (green sheen or greenwash) is a term associated with claims made about the environmentally beneficial characteristics of products, services and business practices that are misleading or exaggerated. A typical example might be a petrol station claiming it is 'green' because it has a wind turbine powering an advertising display.
The term greenwashing is a modification of the term whitewashing, which is associated with using false statements to hide unethical business practices.
Early greenwashing techniques first appeared in marketing in the 1960s. Environmentalist Jay Westerveld came up with the term ‘greenwashing’ in the 1980s. He used it in a paper to describe the false equivalency created by hotels that asked guests to reuse their towels to save the environment.
[edit] Related articles on Designing Buildings
Featured articles and news
Sir John Betjeman’s love of Victorian church architecture.
Exchange for Change for UK deposit return scheme
The UK Deposit Management Organisation established to deliver Deposit Return Scheme unveils trading name.
A guide to integrating heat pumps
As the Future Homes Standard approaches Future Homes Hub publishes hints and tips for Architects and Architectural Technologists.
BSR as a standalone body; statements, key roles, context
Statements from key figures in key and changing roles.
ECA launches Welsh Election Manifesto
ECA calls on political parties 100 day milestone to the Senedd elections.
Resident engagement as the key to successful retrofits
Retrofit is about people, not just buildings, from early starts to beyond handover.
Plastic, recycling and its symbol
Student competition winning, M.C.Esher inspired Möbius strip design symbolising continuity within a finite entity.
Do you take the lead in a circular construction economy?
Help us develop and expand this wiki as a resource for academia and industry alike.
Warm Homes Plan Workforce Taskforce
Risks of undermining UK’s energy transition due to lack of electrotechnical industry representation, says ECA.
Cost Optimal Domestic Electrification CODE
Modelling retrofits only on costs that directly impact the consumer: upfront cost of equipment, energy costs and maintenance costs.
The Warm Homes Plan details released
What's new and what is not, with industry reactions.
Could AI and VR cause an increase the value of heritage?
The Orange book: 2026 Amendment 4 to BS 7671:2018
ECA welcomes IET and BSI content sign off.