Greenwashing
Greenwashing (green sheen or greenwash) is a term associated with claims made about the environmentally beneficial characteristics of products, services and business practices that are misleading or exaggerated. A typical example might be a petrol station claiming it is 'green' because it has a wind turbine powering an advertising display.
The term greenwashing is a modification of the term whitewashing, which is associated with using false statements to hide unethical business practices.
Early greenwashing techniques first appeared in marketing in the 1960s. Environmentalist Jay Westerveld came up with the term ‘greenwashing’ in the 1980s. He used it in a paper to describe the false equivalency created by hotels that asked guests to reuse their towels to save the environment.
[edit] Related articles on Designing Buildings
Featured articles and news
Myths and top tips.
CLC plans to ease impact of construction inflation.
BG 50 & VDI 2035 – your questions answered.
Types of domestic heating systems.
Will the way we heat homes change when winter comes ?
Extended reality in a post-pandemic world.
Can XR technology be leveraged in design & construction?
Or are you capping.
STEM ambassadors needed for ICE CityZen award.
Digital gaming competition for UK students aged 16 to 18.
Heritage protection in England vs Australia.
Fire doors and the Fire Door Inspection Scheme.
Three-quarters of fire doors fail inspections
UN International Day for Biological Diversity, May 22.
The role of geoparks, biospheres and world heritage sites.
BSRIA conference 2022, June 23.
Just one month to go ! Find out more here.
Restoring Broadbent’s Bath House
A new gallery for the University of Huddersfield.
Corruption in the construction industry.
What will it take to stop it ?
To celebrate world bee day 2022 !
Just one month until the changes to part L come into effect.
Not forgetting part F and the new part overheating part O.
Heat Pump demand rises by one quarter.
As energy prices jump up in cost.
With people in the UK from Ukraine.
Industry leader Steve Murray takes on role.
An abundant and versatile building material.
How overheating complicates ending gas in the UK.
600,000 heat pump installations targeted per year by 2028.
Cost planning, control and related articles on DB.
Helping prevent those unwanted outcomes.