Greenwashing
Greenwashing (green sheen or greenwash) is a term associated with claims made about the environmentally beneficial characteristics of products, services and business practices that are misleading or exaggerated. A typical example might be a petrol station claiming it is 'green' because it has a wind turbine powering an advertising display.
The term greenwashing is a modification of the term whitewashing, which is associated with using false statements to hide unethical business practices.
Early greenwashing techniques first appeared in marketing in the 1960s. Environmentalist Jay Westerveld came up with the term ‘greenwashing’ in the 1980s. He used it in a paper to describe the false equivalency created by hotels that asked guests to reuse their towels to save the environment.
[edit] Related articles on Designing Buildings
Featured articles
Check out some of the best features and news from Designing Buildings as well as key stories from around the web.
Construction Management, 8 July
NEETs crisis drives interest in trades, but apprenticeships barriers remain.
Passive fire protection webinar
MEP services penetration seals.
Where its at podcast (and video) - The role of the Architectural Technologist as an Expert Witness.
More than 200 remarkable buildings added to SAVE’s Buildings at Risk register.
Government scraps pre-application consultation for Nationally Significant Infrastructure Projects.
Historic England and infrastructure
New projects offer opportunities for the historic environment and local communities.
Construction Management, 2 July
Construction deaths halve in two years.
Green Book changes to drive investment in all parts of UK.
Minimum energy efficiency standards (MEES)
CIAT briefing on response to consultations for privately rented non-domestic properties.
Connect, collaborate, shape the future
Registration now live for UK Construction Week Birmingham.
CIOB announces Saul Humphrey FCIOB as new President for 26/27 term.
A quick, simple, and zero-bills solution to prevent overheating.