Last edited 10 Aug 2023

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ASBP Institute / association Website

ASBP Reuse Now Campaign relaunched

Reuse Now banner (no logo).png

The Alliance for Sustainable Building Products is pleased to announce the re-launch of its pioneering "Reuse Now" campaign. The campaign aims to accelerate the adoption of reused building products in the construction industry, driving positive environmental and economic impacts and accelerate the transition to a more resource efficient, low carbon, circular economy.

The construction industry accounts for over a third of global carbon emissions and produces around 60 million tonnes of construction and demolition waste annually in the UK. Whilst much of this is recovered and recycled, only a small percentage is reused. This creates a significant opportunity to reduce the industry’s carbon footprint, minimise waste and deliver cost efficiencies. Estimates suggest that by increasing our reuse of construction products, 22.3 MtCO2e of GHG emissions could be saved during the UK’s fourth and fifth carbon budgets between 2023 and 2034.

The "Reuse Now" Campaign aims to drive change in the built environment sector by:

“Through the ‘Reuse Now’ campaign, we aim to support the construction industry to deliver practical, feasible solutions that will accelerate the reuse of materials” said Debbie Ward the Reuse Now Campaign Lead at ASBP. "By encouraging the specification and installation of reuse building products, we can significantly reduce our carbon emissions and move closer towards a circular economy."

The "Reuse Now" campaign builds upon the ASBP-led DISRUPT projects, which explore innovative ways to reuse structural steel in construction through the creation and adoption of new circular business models. Additionally, the campaign is a continuation of successful events and case studies from DISRUPT I, such as the Entopia Building and Holbein Gardens, to highlight organisations at the forefront of reuse and showcase the potential of lower carbon construction practices.

Entopia image 4 Architype.png

The Entopia Building, showcasing reuse steel. Image Credit - Architype

We need your support! We are looking for forward thinking organisations to sponsor the campaign. If you are interested in sponsoring, learning more, or how you can get involved, please visit or contact Debbie Ward at [email protected].


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