Voice of the customer
Construction Quality Planning Guide, Draft for Consultation, Published by the Construction Innovation Hub in May 2020, suggests that Voice of the Customer (VoC) is: ‘The stated and unstated customer needs or requirements. This includes customer feedback (both positive and negative).’
Ref Automotive Industry Action Group, Advanced product quality planning (APQP) and control plan reference manual, second edition, Southfield, MI: AIAG, 2008.
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