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Last edited 29 May 2019
Visual elements of design
The visual elements of design include:
This is a mark between two points. Lines can be straight, squiggly or curved. A line serves to:
- Connect and support other visual elements.
- Emphasise plane edges and create shapes.
- Manipulate the surface appearance of planes.
Colour can evoke emotions and feelings
- Red excites and stimulates but when very deep can be disturbing, heavy, aggressive and alerting.
- Orange stimulates and creates attention, warms, is luminous, activating and like red is also motion oriented.
- Yellow elevates, but can be irritating particularly when highly saturated.
- Green can be relaxing, natural, soft and passive.
Shapes are of two types, geometric and free-form or organic shapes:
- Geometric shapes can easily be defined using mathematical procedures, they are regular and precise, including squares, rectangles, triangles, ovals, pentagons and so on.
- Free-form or organic shapes are complex to define using mathematical formulas, they are irregular, uneven and often derive from nature. Examples are puddles, trees, animals, leaves, rocks and so on.
Texture refers to properties relating to the smoothness, softness or coarseness of a surface. In a design, texture helps to create visual interest or focal points, contrast and balance. There are two types of texture, real and implied.
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