Marketing considerations for architects
This article needs more work. To help develop this article, click 'Edit this article' above.
Contents |
[edit] General
- 3 Key elements: image, context and promotion
- Where we are, where we want to be, how we get there and have we got there.
- Balance expectations with the reality of operating environment.
- Needs to be integral to the business plan
- A wider audience = more business = more profit.
[edit] Image
- Image, branding and marketing mix
- Define and position yourself in terms of price, place and product.
- What image do we want to have?
- What values do we espouse?
- What is the USP?
[edit] Context
Context A: Environmental scanning:
- Factors: STEEPLE (Social, Technological, Economic, Ethical, Political, Legislative, Environmental).
- With respect to SWOT (Strengths, Weaknesses, Opportunities and Threats).
- Understand them. Improve your brand and product to their needs to give more value.
- Client surveys.
- Focus groups.
- Informal evidence and conversations.
Context C: Competitors:
[edit] Promotion
Critical to deliver Return on Investment (ROI) and must be targeted:
- Direct advertising.
- Personal recommendation.
- Editorial content.
- Social media.
- PR.
[edit] Find out more
[edit] Related articles on Designing Buildings Wiki
- Architectural publishing.
- Brand guidelines.
- Constructing a three year strategic marketing plan.
- Digital marketing for the construction industry.
- Embedding successful key client management.
- Market segmentation.
- Marketing audit.
- Marketing planning.
- One-year tactical or operational marketing plan.
- Search engine optimisation / Optimising your article for search engines.
- Self publishing for architects.
- Technical notes on architectural publishing.
- Using publishing to optimise real estate projects.
- Winning work.
- Writing technique.
Featured articles and news
UK Construction Week, London is here !
Debuting major international pavilions and much more.
Getting the most out of heat pumps and heating
How heat pumps work and how they work best.
Plumbing and heating for successful retrofit and renovation
Low temperature underfloor systems and heat pumps.
Cost-of-living crisis and home improvement plans
Starting on the right footing and top tips for projects.
Delays on construction projects
Types, mitigation and the acceleration of works.
From Chaucer to Fawlty Towers.
Electrotechnical excellence, now open for entries.
Net zero electricity grids BSRIA guide NZG 5/2024
Outlining the changes needed to transition to net zero.
CIOB Global Student Challenge 2024
Universitas Indonesia wins for second year running.
New project and cultural district described in detail.
The nature of EPCs, crticism and inaccuracies.
History, issues and redesign.
From waste recycling to energy performance the hierchy.
ECA 2024 Apprentice of the Year Award
Entries open for submission until May 31.
UK gov apprenticeship funding from April 2024
Brief summary the policy paper updated in March.