Marketing considerations for architects
This article needs more work. To help develop this article, click 'Edit this article' above.
Contents |
[edit] General
- 3 Key elements: image, context and promotion
- Where we are, where we want to be, how we get there and have we got there.
- Balance expectations with the reality of operating environment.
- Needs to be integral to the business plan
- A wider audience = more business = more profit.
[edit] Image
- Image, branding and marketing mix
- Define and position yourself in terms of price, place and product.
- What image do we want to have?
- What values do we espouse?
- What is the USP?
[edit] Context
Context A: Environmental scanning:
- Factors: STEEPLE (Social, Technological, Economic, Ethical, Political, Legislative, Environmental).
- With respect to SWOT (Strengths, Weaknesses, Opportunities and Threats).
- Understand them. Improve your brand and product to their needs to give more value.
- Client surveys.
- Focus groups.
- Informal evidence and conversations.
Context C: Competitors:
[edit] Promotion
Critical to deliver Return on Investment (ROI) and must be targeted:
- Direct advertising.
- Personal recommendation.
- Editorial content.
- Social media.
- PR.
[edit] Find out more
[edit] Related articles on Designing Buildings Wiki
- Architectural publishing.
- Brand guidelines.
- Constructing a three year strategic marketing plan.
- Digital marketing for the construction industry.
- Embedding successful key client management.
- Market segmentation.
- Marketing audit.
- Marketing planning.
- One-year tactical or operational marketing plan.
- Search engine optimisation / Optimising your article for search engines.
- Self publishing for architects.
- Technical notes on architectural publishing.
- Using publishing to optimise real estate projects.
- Winning work.
- Writing technique.
Featured articles and news
Retired firefighter cycles world to raise Grenfell funds
Leaving on 14 June 2025 Stephen will raise money for youth and schools through the Grenfell Foundation.
Key points for construction at a glance with industry reactions.
Functionality, visibility and sustainability
The simpler approach to specification.
Architects, architecture, buildings, and inspiration in film
The close ties between makers and the movies, with our long list of suggested viewing.
SELECT three-point plan for action issued to MSPs
Call for Scottish regulation, green skills and recognition of electrotechnical industry as part of a manifesto for Scottish Parliamentary elections.
UCEM becomes the University of the Built Environment
Major milestone in its 106-year history, follows recent merger with London School of Architecture (LSE).
Professional practical experience for Architects in training
The long process to transform the nature of education and professional practical experience in the Architecture profession following recent reports.
A people-first approach to retrofit
Moving away from the destructive paradigm of fabric-first.
International Electrician Day, 10 June 2025
Celebrating the role of electrical engineers from André-Marie Amperè, today and for the future.
New guide for clients launched at Houses of Parliament
'There has never been a more important time for clients to step up and ...ask the right questions'
The impact of recycled slate tiles
Innovation across the decades.
EPC changes for existing buildings
Changes and their context as the new RdSAP methodology comes into use from 15 June.
Skills England publishes Sector skills needs assessments
Priority areas relating to the built environment highlighted and described in brief.
BSRIA HVAC Market Watch - May 2025 Edition
Heat Pump Market Outlook: Policy, Performance & Refrigerant Trends for 2025–2028.
Committing to EDI in construction with CIOB
Built Environment professional bodies deepen commitment to EDI with two new signatories: CIAT and CICES.
Government Grenfell progress report at a glance
Line by line recomendation overview, with links to more details.
An engaging and lively review of his professional life.
Sustainable heating for listed buildings
A problem that needs to be approached intelligently.
50th Golden anniversary ECA Edmundson apprentice award
Deadline for entries has been extended to Friday 27 June, so don't miss out!
CIAT at the London Festival of Architecture
Designing for Everyone: Breaking Barriers in Inclusive Architecture.
Mixed reactions to apprenticeship and skills reform 2025
A 'welcome shift' for some and a 'backwards step' for others.