- Project plans
- Project activities
- Legislation and standards
- Industry context
Last edited 19 May 2017
Marketing considerations for architects
This article needs more work. To help develop this article, click 'Edit this article' above.
- 3 Key elements: image, context and promotion
- Where we are, where we want to be, how we get there and have we got there.
- Balance expectations with the reality of operating environment.
- Needs to be integral to the business plan
- A wider audience = more business = more profit.
- Image, branding and marketing mix
- Define and position yourself in terms of price, place and product.
- What image do we want to have?
- What values do we espouse?
- What is the USP?
- Factors: STEEPLE (Social, Technological, Economic, Ethical, Political, Legislative, Environmental).
- With respect to SWOT (Strengths, Weaknesses, Opportunities and Threats).
- Understand them. Improve your brand and product to their needs to give more value.
- Client surveys.
- Focus groups.
- Informal evidence and conversations.
Context C: Competitors:
- Who are they?
- How do we compare in terms of price and value?
- How are we better?
Critical to deliver Return on Investment (ROI) and must be targeted:
- Direct advertising.
- Personal recommendation.
- Editorial content.
- Social media.
 Find out more
 Related articles on Designing Buildings Wiki
- Architectural publishing.
- Brand guidelines.
- Constructing a three year strategic marketing plan.
- Digital marketing for the construction industry.
- Embedding successful key client management.
- Market segmentation.
- Marketing audit.
- Marketing planning.
- One-year tactical or operational marketing plan.
- Search engine optimisation / Optimising your article for search engines.
- Self publishing for architects.
- Technical notes on architectural publishing.
- Using publishing to optimise real estate projects.
- Winning work.
- Writing technique.
Featured articles and news
What U-values are, why they matter and how they are calculated.
The need to ensure that we plan for all aspects of our bio-economy
BSRIA calls on government to reach deeper into the causes of pollution.
George Demetri brings a whole new level of technical knowledge to Designing Buildings Wiki.
Quality professionals need to take an active role in driving the completion process forwards.
The innovations needed to move from rhetoric to realisation.
Creating a sense of place, with radically-low running costs and the highest comfort levels.
A conversation between David Mitchell and Caitlin DeSilvey.
A quick guide to brick sizes.
The Union Street development in Southwark was a passion, as well as a business endeavour.
Do our water quality standards demonstrate to the public that their supply is clean?
A third of practitioners do not have easy access to the knowledge they need.
Sustainable approaches to relief, recovery and reconstruction after a natural disaster.