M by Montcalm
M by Montcalm is a 23-story hotel near Old Street tube station in Shoreditch, London. It was designed by architects Squire and Partners and delivered in collaboration with Executive Architects 5 Plus. It was completed July 2015.
The unusual building design was based on the proximity of the hotel to Moorfields Eye Hospital, which sits opposite it. The architects suggest that the facade ‘…expresses the idea of the optical and the visual’ and takes inspiration from the hypnotic, illusionary artwork of Bridget Riley.
The building is expressed by conflicting patterns of transparency, opacity and solidity, and includes confusing angles that break down the geometry of the underlying structure. Vertical and diagonal lines create a visual effect of depth and movement that appear to contradict the buildings actual form. At the lower levels, the building skin is lifted on a visually disorientating slant to reveal the hotel lobby, public bar and restaurant.
M by Montcalm has not been without controversy, being described as ‘very unfortunate for any hungover hipsters’, and ‘a myopic optical ruse that must have been hypnotic enough to secure it planning’. It was nominated for the Carbuncle Cup in 2015, an annual architectural prize awarded by the magazine Building Design to the ugliest building in the United Kingdom completed in the last 12 months. It was ‘beaten’ that year by the Walkie Talkie (20 Fenchurch Street).
Project data:
- Client Soneva Properties.
- Planning Consultant The London Planning Practice.
- Quantity Surveyor WT Partnership.
- Structure Adams Kara Taylor.
- Services Hoare Lea.
- Executive Architect 5 Plus.
[edit] Related articles on Designing Buildings Wiki
Featured articles
Check out some of the best features and news from Designing Buildings as well as key stories from around the web.
Changing expectations around competence and compliance
New information sheet from CIAT.
Grenfell investigation files passed to CPS
Angela Rayner apologises on behalf of the British state.
Electrical contractors need to understand the practical implications.
The real barrier to getting more value from digital technology.
Your guide to The Construction Reset at UKCW Birmingham.
Accommodating the Victorian and Edwardian working woman. Book review.
Rethinking passive fire protection in design
PFP demands the same level of design rigour as structure or services.
38% of Gen Zs feel safe when a fire door is wedged open.
Stunning images from around the world
Shortlist for CIOB’s Art of Building photography competition.
Guidance for conversion of traditional pre-1919 stone buildings.
Industrial heritage in the Ruhr
A marked difference to the fate of industrial landscapes in the UK.
Communities will be able to build their own clean energy.

















