Environmental scanning
Environmental scanning is a process in which an organisation monitors its internal and external environment as a means of formulating or altering a strategic plan. It involves the ongoing tracking of trends, occurrences, patterns and relationships within its different environments and detecting early indications of opportunities or threats to the current and future plans of the organisation.
In a construction context, an organisation may gather information about the external environment; its competitors, pricing, technology, legislation, government policy, consumer behaviour, as well as information about its internal environment; its strengths and weaknesses.
This allows the state of the organisation to be assessed, and compared to the vision for where it plans to be in five or ten years’ time. This can be used to develop a forward strategy, identifying changes to company policy, objectives, activities and so on that can be made.
One popular method of environmental scanning is SWOT analysis. Each letter stands for one area to review: Strengths, Weaknesses, Opportunities, and Threats. The strengths and opportunities are factors within the company, and the weaknesses and threats come from sources outside the company.
Most scans include a thorough look at competition, economics, technology, legal issues, and social/demographic factors.
[edit] Find out more
[edit] Related articles on Designing Buildings Wiki
Featured articles and news
How to revolutionise UK housing with MMC
CIC and Supply Chain Sustainability School unveil a plan.
From the UKs largest manufacturer and supplier of lime.
From mud bricks to smart concrete
A brief history from 7000BC to a future on the moon.
Regulator of Social Housing publishes latest fire safety report
Covering remediation of 11 metre plus social housing sector buildings.
Apartment and Duplex Defects Remediation Bill 2024
Approved for priority drafting by Government of Ireland.
The long list with in the frame of key historical events.
Competence frameworks for sustainability in the built environment
Code of practice, core criteria consultation draft for comment.
UK Net Zero Carbon Buildings Standard Sept update
Pilot version for testing and feedback on its adoption due.
New Floods Resilience Taskforce
With a wet met office autumn prediction.
National Retrofit Hub takeover of Net Zero stage
At Birmingham UK Construction Week in October.
AT Awards 2024 finalists announced
With more to come, prior to the Awards ceremony in October.
London construction cools as hotspots appear nationally
Increases in the East of England, Yorkshire and Scotland.
ARB proposals for a new Architects Code
Announced in the shadow of the final Grenfell Inquiry report.
Combining human creativity and tech innovation now and in the future
Building automation and control systems market study
BSRIA 2024 North America BACS software & services.
Impact of digital technology on productivity in construction
New CIOB academy guidance for companies of all sizes.