Environmental scanning

Environmental scanning is a process in which an organisation monitors its internal and external environment as a means of formulating or altering a strategic plan. It involves the ongoing tracking of trends, occurrences, patterns and relationships within its different environments and detecting early indications of opportunities or threats to the current and future plans of the organisation.

In a construction context, an organisation may gather information about the external environment; its competitors, pricing, technology, legislation, government policy, consumer behaviour, as well as information about its internal environment; its strengths and weaknesses.

This allows the state of the organisation to be assessed, and compared to the vision for where it plans to be in five or ten years’ time. This can be used to develop a forward strategy, identifying changes to company policy, objectives, activities and so on that can be made.

[edit] Find out more

[edit] Related articles on Designing Buildings Wiki

• Business model.
• Business plan.
• Construction organisation design.
• Contingency theory.
• Migration strategy.
• Risk management.
• Types of construction organisations.