Environmental scanning
Environmental scanning is a process in which an organisation monitors its internal and external environment as a means of formulating or altering a strategic plan. It involves the ongoing tracking of trends, occurrences, patterns and relationships within its different environments and detecting early indications of opportunities or threats to the current and future plans of the organisation.
In a construction context, an organisation may gather information about the external environment; its competitors, pricing, technology, legislation, government policy, consumer behaviour, as well as information about its internal environment; its strengths and weaknesses.
This allows the state of the organisation to be assessed, and compared to the vision for where it plans to be in five or ten years’ time. This can be used to develop a forward strategy, identifying changes to company policy, objectives, activities and so on that can be made.
One popular method of environmental scanning is SWOT analysis. Each letter stands for one area to review: Strengths, Weaknesses, Opportunities, and Threats. The strengths and opportunities are factors within the company, and the weaknesses and threats come from sources outside the company.
Most scans include a thorough look at competition, economics, technology, legal issues, and social/demographic factors.
[edit] Find out more
[edit] Related articles on Designing Buildings Wiki
Featured articles and news
Professional practical experience for Architects in training
The long process to transform the nature of education and professional practical experience in the Architecture profession following recent reports.
A people-first approach to retrofit
Moving away from the destructive paradigm of fabric-first.
International Electrician Day, 10 June 2025
Celebrating the role of electrical engineers from André-Marie Amperè, today and for the future.
New guide for clients launched at Houses of Parliament
'There has never been a more important time for clients to step up and ...ask the right questions'
The impact of recycled slate tiles
Innovation across the decades.
EPC changes for existing buildings
Changes and their context as the new RdSAP methodology comes into use from 15 June.
Skills England publishes Sector skills needs assessments
Priority areas relating to the built environment highlighted and described in brief.
BSRIA HVAC Market Watch - May 2025 Edition
Heat Pump Market Outlook: Policy, Performance & Refrigerant Trends for 2025–2028.
Committing to EDI in construction with CIOB
Built Environment professional bodies deepen commitment to EDI with two new signatories: CIAT and CICES.
Government Grenfell progress report at a glance
Line by line recomendation overview, with links to more details.
An engaging and lively review of his professional life.
Sustainable heating for listed buildings
A problem that needs to be approached intelligently.
50th Golden anniversary ECA Edmundson apprentice award
Deadline for entries has been extended to Friday 27 June, so don't miss out!
CIAT at the London Festival of Architecture
Designing for Everyone: Breaking Barriers in Inclusive Architecture.
Mixed reactions to apprenticeship and skills reform 2025
A 'welcome shift' for some and a 'backwards step' for others.