- Project plans
- Project activities
- Legislation and standards
- Industry context
Last edited 03 Dec 2013
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Email marketing can be one of the most cost-effective ways to reach out to a large number of people all over the world. But steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are all for your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. Always try to build your list organically.
Find the right frequency for your mailings. If you don't contact your customers often enough, they will forget about you and are likely to unsubscribe when they do receive another mailing. If you contact your customers too often, they will become annoyed. About once a week is generally considered to be the optimum.
Tell a story with your email marketing campaign. You must think about how to grab the readers' attention. Tell a story that involves success in your business that will intrigue them, and gives you an opportunity to get new customers.
To keep your email recipients engaged, use different sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email. If readers aren't getting what they want from emails, then they simply won't read them.
Program your email messages to include the recipient's name in the subject line or body of your message. An email message that includes the recipient's name will feel much more personal. This sense of connection will make them more inclined to read the email and more likely to follow links within it.
Use professional looking fonts. Though you may feel the need to unleash your creativity, try to refrain when it comes to your choice of fonts. Choose one of the most common fonts, that will assure proper display on the various devices that will be used to view your email.
Extra graphics can easily be blocked by filters and may be unnecessary and detrimental to your campaign. However, your company logo does need to be included in order to make things' consistent, familiar, and professional when you are in contact with prospective customers.
From time to time in your email marketing campaign, you should solicit active feedback from your subscribers. Ask them what they like about your emails, what new content they want to see, and how they think you could improve their experience. The information this process will bring you is very valuable. Use it to refine your emails and make your subscribers happier.
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