Last edited 26 Oct 2017

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Simon Baxter Website

Designing Buildings Wiki Case Studies

For more information and to find out how Designing Buildings Wiki can help your business connect your PR and marketing messages to the construction industry please contact Simon Baxter at [email protected] or ring Simon on 01243 389071 / 07753600031.

Case Studies

DBW cadline case study header image.pngBackground:

Cadline run a series of user conferences and used a site wide MPU on the Designing Buildings Wiki site as part of their campaign to create awareness and to attract potential delegates to the Cadline information and registration page on their new website.

Results:


The Call to action MPU ran for a week and with 215 click throughs to Cadline's registration page from 226,755 impressions. Cadline's marketing manager said ' We saw a significant rise in registrations in the week the MPU was running.'

Cadline final sb crop 0610171019.jpg

British Sprinkler Alliance - PR Campaign. Agency: CFA

Background:

CFA ran the launch campaign for the British Sprinkler Alliance's report 'The impact of automatic sprinklers on building design.' The objectives were to create awareness of the report and encourage people to visit the British Sprinkler Alliance's website and download the report. As part of the campaign the report was broken down into a series of bitesize articles which were published on the Designing Buildings Wiki site and promoted in our featured article section.

Results:

The 5 articles have received 755 views in the first six weeks with an average view time of 2 minutes. David Ing of CFA commented 'This looks great. Just shown it to the client and they are delighted.'

WSP-BSA-Impact-of-sprinklers-offices-COVER.png

Profile and articles for the BSA campaign:


--Simon Baxter 11:11, 26 Oct 2017 (BST)