How do we keep investors interested in UK property?

Question - Risk vs Return - With increasing lower returns, what can be done in a company to make property worth the risk to investors? (That's the way I have understood the question)

Answer -

a) Increase the return for same risk - find undervalued assets or lower the costs of investment through tighter control of budgets e.g. acquisition costs or however feasible (if feasible)

b) Same (very similar) returns but lower the risk - diversification of assets within one investment, use of caps and collars for interest rates etc

c) Present higher return options for high risk investors

d) Increase liquidity of stock - criteria for high demand areas, even if not prime stock - presenting short term options (re-gearing opportunities), investigation of areas for missing 'types' of stock e.g. lack of a local discount store (highly unlikely).

e) Employ highly persuasive people with good interpersonal skills (best option) - fairly easy for some to explain to an investor the concept of property cycles, consumer confidence and increase in capital value.

If you wish for a full report on key drivers of growth in the economy, I am in the process of writing a report in university about it, you are welcome to copy of the finished product.

Kind regards

Sholom Cohen

University of Salford - Property Management & Investment - 3rd Year [Full Time]