Post-Grenfell product code combats misleading marketing
On 21 September 2021, the Code for Construction Product Information (CCPI) was introduced. The development of the code was to combat misleading marketing claims made by manufacturers relating to the fire safety of their products. This action followed the public inquiry into the Grenfell Tower fire.
The CCPI was developed by the Construction Products Association’s (CPA) Marketing Integrity Group (MIG), which was tasked with responding to the issues raised in Dame Judith Hackitt’s 2018 report on building safety.
Dame Hackitt said in Building magazine, “Clear and unambiguous product information is an essential element in rebuilding confidence and trust which was lost after the tragedy of Grenfell Tower. I am pleased to see industry taking action.”
Adam Turk, chairman of the CPA’s Marketing Integrity Group, added, “There has been overwhelming support for the principle of the code itself as we endeavour to re-instil confidence in construction products generally. It is now time for our Industry to demonstrate its integrity by getting behind the code and putting building safety first.”
This article originally appeared on the ECA website. It was published on 21 September 2021.
--ECA
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