Facebook for trades people

[edit] The power of local Facebook groups

The way most tradespeople get business is by word of mouth. You do a good job for a customer and they then recommend you to their friends and family. Facebook groups lets you do this yourself on a larger scale.

Most local areas have a dedicated Facebook group for residents to connect. The easiest way for you to try your hand at Facebook marketing is by joining these groups. You’ll be able to contribute to conversations happening in your area and promote your business, all for free.

[edit] How to search for and join local Facebook groups

1. Once you’re logged in, search for your local area in the search bar at the top.
2. On the search results page, you’ll see an option to filter the results by groups – choose that option.
3. Now you should see all of the groups in your local area.
4. Join the most relevant ones.
5. Then you can either introduce yourself and your services or, wait until someone asks for a recommendation and then introduce your services.

[edit] How to build credibility in Facebook groups

Once you’ve introduced yourself and your services, it’s time to build some trust with your audience.

[edit] Be that helpful person

There’s always that one person in any group or community who everyone can rely on and who is always willing to help where they can. Be that person. It’s a great way for you to get yourself known within the group and more importantly it’s a great way to start building trust.

Keep an eye on discussions happening in the groups you’ve joined and occasionally comment with something helpful, even if it’s nothing to do with promoting your business. Just showing that you’re a helpful group member will make users trust and remember you – and when they need your service or want to recommend it to a friend, they’ll think of you.

[edit] Don’t leaving people waiting

We all hate it when our burning questions go unanswered, it’s the same in Facebook groups too. If someone replies to your comments or asks you a question, make sure you reply quickly.

[edit] Respect community rules

When joining a Facebook group be mindful of community rules. Every group’s rules will be different so make sure you read through each one and act accordingly. Group admins don’t like it when people break their rules and it could get you banned.

[edit] Don’t just stick to one group

By now you may have discovered that there are lots of Facebook groups available to join. Don’t just stick to one group. The more relevant groups you join the better. You’ll be able to reach more people and get your business services out to more people. Remember not all local people will be part of the same group.

And best of all, it’s completely free! All you need it some time to spare and a Facebook account.

[edit] Related articles on Designing Buildings Wiki

• Architectural publishing.
• Brand guidelines.
• Constructing a three year strategic marketing plan.
• Digital marketing for the construction industry.
• Embedding successful key client management.
• Market segmentation.
• Marketing.
• Marketing audit.
• Marketing planning.
• Mixed-use marketing.
• One-year tactical or operational marketing plan.
• Property marketing.
• Search engine optimisation / Optimising your article for search engines.
• Self publishing for architects.
• Technical notes on architectural publishing.
• Using publishing to optimise real estate projects.
• Winning work.
• Writing technique.