Last edited 04 Jun 2021

Desirability feasibility and viability model

Digital Twin Toolkit, Developing the business case for your digital twin, published by cdbb in February 2021, defines a Desirability Feasibility and Viability Model (DFV model) as: ‘…a business analysis strategy that considers the ideal innovation process at the intersection of desirability, feasibility and viability to assess the value of a business model; desirability refers to providing solutions that customers really want and need, a feasible solution is one that builds on the strengths of the organisation’s current operational capabilities, and a viable solution is one which comes up with a sustainable business model.’

Ref Jayakumar, T. et al. (2019) “Design thinking: a working strategy for the third sector”. Journal of Business Strategy, 40(5), pp. 28-38.

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