Last edited 30 Mar 2020

Willing buyer

RICS Insights, Valuation and sale price, March 2019 Edition suggests that:

  • A willing buyer as: ‘Someone who is motivated but not compelled to buy. The buyer is neither over-eager nor determined to buy at any price.’
  • A willing seller is: ‘Neither an over-eager nor a forced seller prepared to sell at any price, nor one prepared to hold out for a price not considered reasonable in the current market.’

The International Valuation Standards 2017 suggests that:

  • ‘.... a willing buyer refers to one who is motivated, but not compelled to buy. This buyer is neither over eager nor determined to buy at any price. This buyer is also one who purchases in accordance with the realities of the current market and with current market expectations, rather than in relation to an imaginary or hypothetical market that cannot be demonstrated or anticipated to exist.’
  • ‘.... a willing seller is neither an over eager nor a forced seller prepared to sell at any price, nor one prepared to hold out for a price not considered reasonable in the current market. The willing seller is motivated to sell the asset at market terms for the best price attainable in the open market after proper marketing, whatever that price may be.’

[edit] Related articles on Designing Buildings Wiki

Designing Buildings Anywhere

Get the Firefox add-on to access 20,000 definitions direct from any website

Find out more Accept cookies and
don't show me this again
"