Operational analytics is an advantageous technique for conducting qualitative analysis of statistical data of an organization. Due to the range of possibilities provided by operational BI, users are able to find specific information, compare received data and make interactive reports among many other tasks. Such an approach to business makes the workflow and decision making easier and more productive. icCube allows to create such real time enterprise dashboards, the organization’s management has therefore the opportunity to make constructive, quick and effective decisions based on actual facts.

The advantage of embedded analytics over traditional BI is that it enables to have the company’s analytics within their internal system or within the solution the company is selling. icCube is especially made to integrate 24/7 production solutions needing a robust analytical server.