About SuButcher

It is about time that Social Media was put to work for Construction. Stop tinkering around on the edges and get a structure in place.
After training in architecture, I spent five years teaching design and lecturing at the University of Liverpool School of Architecture and in the USA, and then 15 years managing architects practices.
In 2011 I launched a consultancy, Just Practising, which brings my expertise in the construction industry together with my success using social media in marketing these practices.
I now spend my time:
- Advising construction product companies, contractors and consultants how to integrate social media into their marketing and business development, customer service and recruitment.
- Teaching construction companies how to sell to architects effectively and get their reps, support staff, directors and websites more effective online.
- Training in Linkedin, Twitter and Blogging, both in house and at public workshops and online through your browser.
- Making social objects including documents, video, live blogs, and adapting client’s materials to a more effective purpose.
- Writing, Speaking and running workshops.
- Showing you how to make money out of social media, instead of just being there ‘because everyone else is’
Visit my website, JustPractising.com for more information.
I love networking! Maybe I can help you?
Specialties
Managing Architects Practices, Business Consultancy to Professional Services, Marketing advice to architects and construction product companies, social media, social networking, construction industry knowledge, development issues, health procurement, listed buildings. Design skills, inclusive teaching of design ideas, Architectural politics. Use of Web 2.0/Social media for marketing and networking. Graphic visualisation of ideas. Operations and Facilities Management, Health & Safety and QM.
Featured articles and news
The UK's Modern Industrial Strategy: A 10 year plan
Previous consultation criticism, current key elements and general support with some persisting reservations.
Building Safety Regulator reforms
New roles, new staff and a new fast track service pave the way for a single construction regulator.
Architectural Technologist CPDs and Communications
CIAT CPD… and how you can do it!
Cooling centres and cool spaces
Managing extreme heat in cities by directing the public to places for heat stress relief and water sources.
Winter gardens: A brief history and warm variations
Extending the season with glass in different forms and terms.
Restoring Great Yarmouth's Winter Gardens
Transforming one of the least sustainable constructions imaginable.
Construction Skills Mission Board launch sector drive
Newly formed government and industry collaboration set strategy for recruiting an additional 100,000 construction workers a year.
New Architects Code comes into effect in September 2025
ARB Architects Code of Conduct and Practice available with ongoing consultation regarding guidance.
Welsh Skills Body (Medr) launches ambitious plan
The new skills body brings together funding and regulation of tertiary education and research for the devolved nation.
Paul Gandy FCIOB announced as next CIOB President
Former Tilbury Douglas CEO takes helm.
UK Infrastructure: A 10 Year Strategy. In brief with reactions
With the National Infrastructure and Service Transformation Authority (NISTA).
Ebenezer Howard: inventor of the garden city. Book review.
The Grenfell Tower fire, eight years on
A time to pause and reflect as Dubai tower block fire reported just before anniversary.
Airtightness Topic Guide BSRIA TG 27/2025
Explaining the basics of airtightness, what it is, why it's important, when it's required and how it's carried out.
Construction contract awards hit lowest point of 2025
Plummeting for second consecutive month, intensifying concerns for housing and infrastructure goals.
Understanding Mental Health in the Built Environment 2025
Examining the state of mental health in construction, shedding light on levels of stress, anxiety and depression.