About SuButcher
It is about time that Social Media was put to work for Construction. Stop tinkering around on the edges and get a structure in place.
After training in architecture, I spent five years teaching design and lecturing at the University of Liverpool School of Architecture and in the USA, and then 15 years managing architects practices.
In 2011 I launched a consultancy, Just Practising, which brings my expertise in the construction industry together with my success using social media in marketing these practices.
I now spend my time:
- Advising construction product companies, contractors and consultants how to integrate social media into their marketing and business development, customer service and recruitment.
- Teaching construction companies how to sell to architects effectively and get their reps, support staff, directors and websites more effective online.
- Training in Linkedin, Twitter and Blogging, both in house and at public workshops and online through your browser.
- Making social objects including documents, video, live blogs, and adapting client’s materials to a more effective purpose.
- Writing, Speaking and running workshops.
- Showing you how to make money out of social media, instead of just being there ‘because everyone else is’
Visit my website, JustPractising.com for more information.
I love networking! Maybe I can help you?
Specialties
Managing Architects Practices, Business Consultancy to Professional Services, Marketing advice to architects and construction product companies, social media, social networking, construction industry knowledge, development issues, health procurement, listed buildings. Design skills, inclusive teaching of design ideas, Architectural politics. Use of Web 2.0/Social media for marketing and networking. Graphic visualisation of ideas. Operations and Facilities Management, Health & Safety and QM.
Featured articles and news
UK Net Zero Carbon Buildings Standard V1 published
Free-to-access technical standard to enable robust proof of a decarbonising built environment.
Prostate Cancer Awareness Month
Why talking about prostate cancer matters in construction.
The Architectural Technology podcast: Where it's AT
Catch up for free, subscribe and share with your network.
The Association of Consultant Architects recap
A reintroduction and recap of ACA President; Patrick Inglis' Autumn update.
The Home Energy Model and its wrappers
From SAP to HEM, EPC for MEES and FHS assessment wrappers.
Future Homes Standard Essentials launched
Future Homes Hub launches new campaign to help sector prepare for the implementation of new building standards.
Building Safety recap February, 2026
Our regular run-down of key building safety related events of the month.
Planning reform: draft NPPF and industry responses.
Last chance to comment on proposed changes to the NPPF.
A Regency palace of colour and sensation. Book review.
Delayed, derailed and devalued
How the UK’s planning crisis is undermining British manufacturing.
How much does it cost to build a house?
A brief run down of key considerations from a London based practice.
The need for a National construction careers campaign
Highlighted by CIOB to cut unemployment, reduce skills gap and deliver on housing and infrastructure ambitions.
AI-Driven automation; reducing time, enhancing compliance
Sustainability; not just compliance but rethinking design, material selection, and the supply chains to support them.
Climate Resilience and Adaptation In the Built Environment
New CIOB Technical Information Sheet by Colin Booth, Professor of Smart and Sustainable Infrastructure.
Turning Enquiries into Profitable Construction Projects
Founder of Develop Coaching and author of Building Your Future; Greg Wilkes shares his insights.





















