About SuButcher
It is about time that Social Media was put to work for Construction. Stop tinkering around on the edges and get a structure in place.
After training in architecture, I spent five years teaching design and lecturing at the University of Liverpool School of Architecture and in the USA, and then 15 years managing architects practices.
In 2011 I launched a consultancy, Just Practising, which brings my expertise in the construction industry together with my success using social media in marketing these practices.
I now spend my time:
- Advising construction product companies, contractors and consultants how to integrate social media into their marketing and business development, customer service and recruitment.
- Teaching construction companies how to sell to architects effectively and get their reps, support staff, directors and websites more effective online.
- Training in Linkedin, Twitter and Blogging, both in house and at public workshops and online through your browser.
- Making social objects including documents, video, live blogs, and adapting client’s materials to a more effective purpose.
- Writing, Speaking and running workshops.
- Showing you how to make money out of social media, instead of just being there ‘because everyone else is’
Visit my website, JustPractising.com for more information.
I love networking! Maybe I can help you?
Specialties
Managing Architects Practices, Business Consultancy to Professional Services, Marketing advice to architects and construction product companies, social media, social networking, construction industry knowledge, development issues, health procurement, listed buildings. Design skills, inclusive teaching of design ideas, Architectural politics. Use of Web 2.0/Social media for marketing and networking. Graphic visualisation of ideas. Operations and Facilities Management, Health & Safety and QM.
Featured articles and news
Resident engagement as the key to successful retrofits
Retrofit is about people, not just buildings, from early starts to beyond handover.
What they are, how they work and why they are popular in many countries.
Plastic, recycling and its symbol
Student competition winning, M.C.Esher inspired Möbius strip design symbolising continuity within a finite entity.
Do you take the lead in a circular construction economy?
Help us develop and expand this wiki as a resource for academia and industry alike.
Warm Homes Plan Workforce Taskforce
Risks of undermining UK’s energy transition due to lack of electrotechnical industry representation, says ECA.
Cost Optimal Domestic Electrification CODE
Modelling retrofits only on costs that directly impact the consumer: upfront cost of equipment, energy costs and maintenance costs.
The Warm Homes Plan details released
What's new and what is not, with industry reactions.
Could AI and VR cause an increase the value of heritage?
The Orange book: 2026 Amendment 4 to BS 7671:2018
ECA welcomes IET and BSI content sign off.
How neural technologies could transform the design future
Enhancing legacy parametric engines, offering novel ways to explore solutions and generate geometry.
Key AI related terms to be aware of
With explanations from the UK government and other bodies.
From QS to further education teacher
Applying real world skills with the next generation.
A guide on how children can use LEGO to mirror real engineering processes.
Data infrastructure for next-generation materials science
Research Data Express to automate data processing and create AI-ready datasets for materials research.
Wired for the Future with ECA; powering skills and progress
ECA South Wales Business Day 2025, a day to remember.
AI for the conservation professional
A level of sophistication previously reserved for science fiction.






















