- Project plans
- Project activities
- Legislation and standards
- Industry context
Digital marketing is a sub-category of marketing, that uses digital technology to advertise, and sell products and services online. Digital marketing is a general term for any effort by a company to connect with customers through electronic technology including email, mobile marketing, social media, online customer communities, etc. Digital marketing helps the sellers and the buyers, sell and purchase goods or services, without the need to travel, and without ever meeting one another.
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