Idea:

Use creative social networking sites to collect ideas and inspiration for building design and marketing from the generation who are next to join the property ladder. Websites such as Tumblr and Pinterest have a reputation for creativity, as well as having contemporary content in terms of the current culture and generation. Use this information to predict the type, location, size and style of property that will be bought in the future and design appropriately. By using these sites myself, patricularly Tumblr, i have noticed a desire for the amalgamation of eco-friendly, re-used and aesthetically pleasing design.