About Alex Harvie
Alex Harvie specialises in devising and implementing communications and marketing strategies to drive perception change.
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 Marketing and perception change
Alex has worked on large-scale complex regeneration projects, she has also devised communications strategies for high-profile organisations and has worked on politically-sensitive projects for government organisations and nation states.
 Current role: Head of Marketing, Wembley Park
Alex is responsible for devising a communications strategy to change perceptions of the £800m, 85-acre site around the National Stadium and establish it as a popular London district. Working with Wembley's complex stakeholder groups to create multi-layered communications programmes which deliver strategic corporate objectives while simultaneously engaging at community level. Working in traditional media, digital and social media, events, PR, installations, films and publishing.
 Past projects
'Splendour of Iran' a three-volume study offering unprecedented insights into one of the world's most enduring civilisations, created to redefine the nation's identity.
Barking Riverside, the largest development in the Thames Gatway, establishing a coherent written style and producing three design statements submitted as planning condition documents for Bellway Homes.
LOCOG/British Airways - managing a unique and complex partnership project to create the award-winning 'Murray Mound' Live Site in the River Lea on the Olympic Park.
'September 11 Memorial Garden', a book for families of British victims of 9/11 commissioned by DCMS.
RIBA Good Practice Guide 'Marketing your practice', a chapter setting out the publishing options for architectural practices, explaining the stages and work involved in different routes.
 Articles on Designing Buildings Wiki
All articles published on this site reflect Alex's views alone.
Featured articles and news
A visually dramatic means of story-telling, large-scale murals can be an effective way to engage communities.
There were over 1,400 new articles added to Designing Buildings Wiki in 2016. Here are the top 15 most popular.
MVRDV reveal designs for a strange holiday villa in Taiwan.
New milestone achieved with launch of new safety lanyard for working from height.
A quick introductory article about preliminaries in construction.
Brandenburg Gate - an historic structure that went from symbolising German partition to European unity.
A discussion between construction key players and leading insurers on the future outlook for construction insurance.
New guide from BSRIA on building performance evaluation in domestic buildings.
Rogers Stirk Harbour and Partners complete new trio of towers at Sydney Harbour.
With a new government consultation underway, ICE look at creating a smarter, more flexible energy system.
British Antarctic Survey announces research station is to relocate 23km due to growing crack in the ice shelf.