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About Alex Harvie
Alex Harvie specialises in devising and implementing communications and marketing strategies to drive perception change.
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 Marketing and perception change
Alex has worked on large-scale complex regeneration projects, she has also devised communications strategies for high-profile organisations and has worked on politically-sensitive projects for government organisations and nation states.
 Current role: Head of Marketing, Wembley Park
Alex is responsible for devising a communications strategy to change perceptions of the £800m, 85-acre site around the National Stadium and establish it as a popular London district. Working with Wembley's complex stakeholder groups to create multi-layered communications programmes which deliver strategic corporate objectives while simultaneously engaging at community level. Working in traditional media, digital and social media, events, PR, installations, films and publishing.
 Past projects
'Splendour of Iran' a three-volume study offering unprecedented insights into one of the world's most enduring civilisations, created to redefine the nation's identity.
Barking Riverside, the largest development in the Thames Gateway, establishing a coherent written style and producing three design statements submitted as planning condition documents for Bellway Homes.
LOCOG/British Airways - managing a unique and complex partnership project to create the award-winning 'Murray Mound' Live Site in the River Lea on the Olympic Park.
'September 11 Memorial Garden', a book for families of British victims of 9/11 commissioned by DCMS.
RIBA Good Practice Guide 'Marketing your practice', a chapter setting out the publishing options for architectural practices, explaining the stages and work involved in different routes.
 Articles on Designing Buildings Wiki
All articles published on this site reflect Alex's views alone.
Featured articles and news
The Chartered Quality Institute explain the pathway to success for organisations implementing management systems.
An introductory article looking at where a duty of care can arise in the construction industry.
House of Lords committee encourages the use of off-site manufacturing in new report.
Computational fluid dynamics (CFD) can go some way to show the impact of new buildings on their surroundings.
The shortlist for the 2018 prize for the UK's best new building is revealed.
Amendment to Bill aims to provide councils with greater powers to increase tax premiums on empty homes.
As the latest summer blockbuster 'Skyscraper' is released, we look at some of the best uses of buildings in film.
Read our introductory article on how to layout a building.
New cross-party report calls for combustible cladding ban to be extended to all high-rise residential buildings.
Dr Nicholas Falk, director of the URBED Trust, explains why metro cities are the future of urbanisation.