About Alex Harvie
Alex Harvie is a Marketing, Communications and PR specialist with experience of large-scale, high-profile projects.

Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.
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[edit] Current role
[edit] Marketing lead, Vastint UK
Leading the marketing, communications and PR for Vastint UK, part of an international development company with operations across Europe. Creating campaigns for large-scale urban regeneration projects in London (26 acres), Leeds (21 acres) and Cardiff (24 acres). Implementing the communications strategy for London with 58,000m² workspaces, 1,200 homes, a primary school, 350-bed hotel and retail and leisure.
[edit] Past projects
[edit] Head of Communications, Wembley Park
Alex was responsible for devising a communications strategy to change perceptions of the £800m, 85-acre site around the National Stadium and establish it as a popular London district. Working with Wembley's complex stakeholder groups to create multi-layered communications programmes which deliver strategic corporate objectives while simultaneously engaging at community level. Working in traditional media, digital and social media, events, PR, installations, films and publishing.
[edit] Managing Editor of 'Splendour of Iran'
Alex worked in Iran and Hong Kong to deliver this three-volume study created to redefine the nation's identity; offering unprecedented insights into one of the world's most enduring civilisations, commissioned by Iran University Press.
[edit] Marketing Specialist, Barking Riverside
At one of the largest development in the Thames Gateway, Alex worked to establish a coherent written style, producing three design statements submitted as planning condition documents for Bellway Homes.
[edit] Content Lead, London 2012 Olympics
Alex worked for LOCOG/British Airways to manage a unique and complex partnership project to create the award-winning 'Murray Mound' Live Site in the River Lea on the Olympic Park.
[edit] 9/11 Memorial Author
Alex was author and creator of 'September 11 Memorial Garden', a book for families of British victims of 9/11 commissioned by DCMS which set the approach to future Government memorial projects.
[edit] Author, RIBA
Alex provided a chapter to the RIBA's Good Practice Guide 'Marketing your practice', a chapter setting out the publishing options for architectural practices, explaining the stages and work involved in different routes.
Articles on Designing Buildings Wiki
Featured articles and news
The end of the games but continued calls for action.
From the Commonwealth Association of Architects.
CIOB respond to the government call for evidence
For the Levelling Up, Housing & Communities Committee.
How are buildings and their occupants responding to extreme heat?
BSRIA's Technical Director reflects on recent weather patterns.
Landownership in England in 1909
A national valuation to fund old-age pensions.
The world’s largest Commonwealth memorial to the missing.
Long after the end of the defects liability period.
BSRIA Occupant Wellbeing survey BOW
Occupant satisfaction and wellbeing in buildings.
Geometric form and buildings in brief
From the simple to the complex.
Understanding the changing nature of insulation
And the UK Government guidelines.
Three year action plan to improve equity, diversity and inclusion
Commitment agreed to by major built environment bodies.
The Construction Route – what needs to change?
Electrical skills, low carbon, high-tech and the building services revolution.
Deep geothermal power possibilities
Ultra-deep drilling with millimeter-wave beam technology.
BSRIA Briefing 2022- From the outside looking in
Looking at the built environment from space.
Competence requirements for principal contractors and designers
BSI standards 8671, 8672 and 8673.
Bringing life to burial grounds.
From failed modernism to twenty-minute neighbourhoods.
Design chill and design freeze
The gates process and change control.
Neuroscience for project success
Why people behave as they do. APM book.