About Alex Harvie
Alex Harvie specialises in devising and implementing communications and marketing strategies to drive perception change.
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 Marketing and perception change
Alex has worked on large-scale complex regeneration projects, she has also devised communications strategies for high-profile organisations and has worked on politically-sensitive projects for government organisations and nation states.
 Current role: Head of Marketing, Wembley Park
Alex is responsible for devising a communications strategy to change perceptions of the £800m, 85-acre site around the National Stadium and establish it as a popular London district. Working with Wembley's complex stakeholder groups to create multi-layered communications programmes which deliver strategic corporate objectives while simultaneously engaging at community level. Working in traditional media, digital and social media, events, PR, installations, films and publishing.
 Past projects
'Splendour of Iran' a three-volume study offering unprecedented insights into one of the world's most enduring civilisations, created to redefine the nation's identity.
Barking Riverside, the largest development in the Thames Gatway, establishing a coherent written style and producing three design statements submitted as planning condition documents for Bellway Homes.
LOCOG/British Airways - managing a unique and complex partnership project to create the award-winning 'Murray Mound' Live Site in the River Lea on the Olympic Park.
'September 11 Memorial Garden', a book for families of British victims of 9/11 commissioned by DCMS.
RIBA Good Practice Guide 'Marketing your practice', a chapter setting out the publishing options for architectural practices, explaining the stages and work involved in different routes.
 Articles on Designing Buildings Wiki
All articles published on this site reflect Alex's views alone.
Featured articles and news
What will the General Data Protection Regulations (GDPR) mean for you when they come into force in May?
Business Secretary chairs a new taskforce to monitor and advise on mitigating the impacts of Carillion’s liquidation.
Sir John Armitt is appointed the new chair of the National Infrastructure Commission.
High quality and high density homes - is it what we need or is it storing up trouble?
Government announces its intention to strengthen planning rules to protect music venues and neighbours.
National Audit Office reports that there is little evidence that PFI offers better value than other forms of contracting.
What is liquidation and how does it apply to contractors in the construction industry?
Scrutiny is placed on Carillion's controversial 2013 decision to extend subcontractor payment terms to 120 days.
RSHP unveil their involvement in a boundary crossing which will provide a new entry point into Hong Kong.
With PFI currently under the spotlight due to Carillion, this introductory article explains what they are.
Estimates suggest that up to 30,000 small firms could be at risk of non-payment as a result of Carillion's collapse.