[edit] Marketing and perception change

Alex has worked on large-scale complex regeneration projects, she has also devised communications strategies for high-profile organisations and has worked on politically-sensitive projects for government organisations and nation states.

[edit] Current role: Head of Marketing, Wembley Park

Alex is responsible for devising a communications strategy to change perceptions of the £800m, 85-acre site around the National Stadium and establish it as a popular London district. Working with Wembley's complex stakeholder groups to create multi-layered communications programmes which deliver strategic corporate objectives while simultaneously engaging at community level. Working in traditional media, digital and social media, events, PR, installations, films and publishing.

[edit] Past projects

'Splendour of Iran' a three-volume study offering unprecedented insights into one of the world's most enduring civilisations, created to redefine the nation's identity.

Barking Riverside, the largest development in the Thames Gatway, establishing a coherent written style and producing three design statements submitted as planning condition documents for Bellway Homes.

LOCOG/British Airways - managing a unique and complex partnership project to create the award-winning 'Murray Mound' Live Site in the River Lea on the Olympic Park.

'September 11 Memorial Garden', a book for families of British victims of 9/11 commissioned by DCMS.

RIBA Good Practice Guide 'Marketing your practice', a chapter setting out the publishing options for architectural practices, explaining the stages and work involved in different routes.

[edit] Articles on Designing Buildings Wiki

• Architectural publishing.

• Getting published.

• Self publishing for architects.

• Spelling.

• Technical notes on architectural publishing.

• Writing technique.

All articles published on this site reflect Alex's views alone.