About Alex Harvie
Alex Harvie specialises in devising and implementing communications and marketing strategies to drive perception change.
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 Marketing and perception change
Alex has worked on large-scale complex regeneration projects, she has also devised communications strategies for high-profile organisations and has worked on politically-sensitive projects for government organisations and nation states.
 Current role: Head of Marketing, Wembley Park
Alex is responsible for devising a communications strategy to change perceptions of the £800m, 85-acre site around the National Stadium and establish it as a popular London district. Working with Wembley's complex stakeholder groups to create multi-layered communications programmes which deliver strategic corporate objectives while simultaneously engaging at community level. Working in traditional media, digital and social media, events, PR, installations, films and publishing.
 Past projects
'Splendour of Iran' a three-volume study offering unprecedented insights into one of the world's most enduring civilisations, created to redefine the nation's identity.
Barking Riverside, the largest development in the Thames Gatway, establishing a coherent written style and producing three design statements submitted as planning condition documents for Bellway Homes.
LOCOG/British Airways - managing a unique and complex partnership project to create the award-winning 'Murray Mound' Live Site in the River Lea on the Olympic Park.
'September 11 Memorial Garden', a book for families of British victims of 9/11 commissioned by DCMS.
RIBA Good Practice Guide 'Marketing your practice', a chapter setting out the publishing options for architectural practices, explaining the stages and work involved in different routes.
 Articles on Designing Buildings Wiki
All articles published on this site reflect Alex's views alone.
Featured articles and news
Find out about the different types of delays on construction projects.
Researchers at Wien university have developed new system to create an inflatable concrete structure.
ICE responds to the first consultation on the government's industrial strategy post-Brexit.
Take a look at this newly-opened tower in Chicago with a remarkable 20:1 height-to-base ratio.
An Arc de Triomphe for the late-20th century, the La Grande Arche of Paris.
Richard Hayward of Legrand asks whether technology could help developers meet the needs of an increasingly diverse population.
Thomas Heatherwick's ambitious steel structure begins construction.
The principles, practice and formwork of one of the most important components of modern architecture.
New report claims that inappropriate standards and regulations are holding back the use of composites.
The global smart homes and smart light commercial market will grow fastest in the UK.
Futurist Thomas Frey explores the concept of Disposable Housing - could it be a reality sooner than we imagine?