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About Alex Harvie
Alex Harvie specialises in devising and implementing communications and marketing strategies to drive perception change.
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 Marketing and perception change
Alex has worked on large-scale complex regeneration projects, she has also devised communications strategies for high-profile organisations and has worked on politically-sensitive projects for government organisations and nation states.
 Current role: Head of Marketing, Wembley Park
Alex is responsible for devising a communications strategy to change perceptions of the £800m, 85-acre site around the National Stadium and establish it as a popular London district. Working with Wembley's complex stakeholder groups to create multi-layered communications programmes which deliver strategic corporate objectives while simultaneously engaging at community level. Working in traditional media, digital and social media, events, PR, installations, films and publishing.
 Past projects
'Splendour of Iran' a three-volume study offering unprecedented insights into one of the world's most enduring civilisations, created to redefine the nation's identity.
Barking Riverside, the largest development in the Thames Gatway, establishing a coherent written style and producing three design statements submitted as planning condition documents for Bellway Homes.
LOCOG/British Airways - managing a unique and complex partnership project to create the award-winning 'Murray Mound' Live Site in the River Lea on the Olympic Park.
'September 11 Memorial Garden', a book for families of British victims of 9/11 commissioned by DCMS.
RIBA Good Practice Guide 'Marketing your practice', a chapter setting out the publishing options for architectural practices, explaining the stages and work involved in different routes.
 Articles on Designing Buildings Wiki
All articles published on this site reflect Alex's views alone.
Featured articles and news
New BRE book considers the progression from project-based knowledge creation to whole-life urban knowledge management.
This CIOB article explores the concept of value in building design and construction.
BREEAM and Measurabl announce integration to improve the financial performance of commercial real estate.
Rogers Stirk Harbour + Partners' release new images of soon-to-open 3WTC tower in New York.
A document can be called a bond or a guarantee. Does the name matter and what is the difference between them?
New briefing note is launched focusing on increasing knowledge of housing that promotes health and wellbeing.
Arbitration is a private, contractual form of dispute resolution used in the construction industry.
The European Parliament has approved a revised Energy Performance of Buildings directive.
One in six MPs supports the ring-fencing of retentions as proposed in the 'Aldous Bill'.
A stakeholder is anyone who has an interest in the process or outcome of a construction project.
BRE launches online self-assessment tool for ethical labour sourcing.