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About Alex Harvie
Alex Harvie is a Marketing, Communications and PR specialist with experience of large-scale, high-profile projects.
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Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.
 Current role
 Marketing lead, Vastint UK
Leading the marketing, communications and PR for Vastint UK, part of an international development company with operations across Europe. Creating campaigns for large-scale urban regeneration projects in London (26 acres), Leeds (21 acres) and Cardiff (24 acres). Implementing the communications strategy for London with 58,000m² workspaces, 1,200 homes, a primary school, 350-bed hotel and retail and leisure.
 Past projects
 Head of Communications, Wembley Park
Alex was responsible for devising a communications strategy to change perceptions of the £800m, 85-acre site around the National Stadium and establish it as a popular London district. Working with Wembley's complex stakeholder groups to create multi-layered communications programmes which deliver strategic corporate objectives while simultaneously engaging at community level. Working in traditional media, digital and social media, events, PR, installations, films and publishing.
 Managing Editor of 'Splendour of Iran'
Alex worked in Iran and Hong Kong to deliver this three-volume study created to redefine the nation's identity; offering unprecedented insights into one of the world's most enduring civilisations, commissioned by Iran University Press.
 Marketing Specialist, Barking Riverside
At one of the largest development in the Thames Gateway, Alex worked to establish a coherent written style, producing three design statements submitted as planning condition documents for Bellway Homes.
 Content Lead, London 2012 Olympics
Alex worked for LOCOG/British Airways to manage a unique and complex partnership project to create the award-winning 'Murray Mound' Live Site in the River Lea on the Olympic Park.
 9/11 Memorial Author
Alex was author and creator of 'September 11 Memorial Garden', a book for families of British victims of 9/11 commissioned by DCMS which set the approach to future Government memorial projects.
 Author, RIBA
Alex provided a chapter to the RIBA's Good Practice Guide 'Marketing your practice', a chapter setting out the publishing options for architectural practices, explaining the stages and work involved in different routes.
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