Last edited 14 Jul 2017

Quick style guide

You can write about anything to do with the construction industry, from business planning and design to construction, operation and decommissioning. You can write about products, services, projects and even companies - as long as you stick to these guidelines.

Think 'enyclopedia' not 'magazine'.

  • Stick to the facts. Adopt a neutral position. Do not express your own opinion.
  • You don't need to be 'friendly' - this is not a blog.
  • Articles are not an opportunity for self promotion. You can include as much self promotion as you like in your 'page about me', but not in your article. To stay impartial, ask yourself what someone else would write about the subject.
  • Even if you are writing about your own products or projects, write about them in the third person. You should never need to write 'I' or 'we' in an article.
  • Be balanced. If you list the pros, also list the cons.

Make your article accessible.

  • Give your article a simple, plain language title. Just say what it is.
  • Introduce your subject. What is the background?
  • Explain specialist terms and acronyms.
  • Avoid long paragraphs, they are difficult to read.
  • Use bullet point lists to make information clear and accessible.
  • Don't use capital letters unless they are absolutely necessary. Capitalisation makes text difficult to read.
  • For more general guidance about writing see Writing Technique.

Hot to use the text editor

  • Keep your formatting as simple as possible. Plain text, headings and bulleted lists. Pasting text with more complex formatting can confuse the text editor.
  • Save your work regularly just in case.
  • For more information see our Help page or watch our video tutorial on YouTube.

Click here to find out how to create an article.