Last edited 14 Jul 2014

Pestle analysis

PESTLE is list of areas that can be analysed to help assess the position of a business in relation to external factors. These are factors that may have implications on its trading abilities in both the long and short term.

A PESTLE analysis can form part of a risk management strategy. When a PESTLE analysis is undertaken by a business, a short report is generally prepared highlighting any possible implications on future trading potential, setting out both opportunities and threats.

The acronym PESTLE stands for:

This is a variation on PEST analysis which is restricted to Political, Economic, Social, and Technological influences.

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