File:Transcending Image Into Reality.pdf
An important aspect of any business is image. An image can essentially be abridged into what ones perception is of a service or product. That perception is based on a distinct combination of all available information. Perception is an individual phenomenon therefore it is expected that varying opinions can be gained from similar sources. Architecture is no different. It is the responsibility of the architect to portray the philosophy of ones studio through various media and built work. This report aims to expose and evaluate architects attitudes towards image, utilising knowledge gained from working for an internationally recognised architect, supported by academic reading and research. By focusing on the “output” of a studio (drawings, built work and photography) it is possible to ascertain whether image benefits or encumbrances design and if architects can successfully materialize their ambitions.
Click on a date/time to view the file as it appeared at that time.
|current||12:50, 21 November 2012||(4.15 MB)||Architonic||(Abstract An important aspect of any business is image. An image can essentially be abridged into what ones perception is of a service or product. That perception is based on a distinct combination of all available information. Perception is an individual)|
Featured articles and news
We review a book aiming to unpick the complexities of building physics.
An introduction to the categories, procedures and types of listed buildings.
This Australian robotics firm have developed a bricklaying machine capable of building a house in 3 days.
20bn devices will be online by 2020, generating huge volumes of information. Is society making the most of this rich data?
Built over a period of 632 years, Cologne Cathedral is considered one of the world's finest examples of Gothic architecture.
UandI adds £1.5bn to development pipeline.
Here are 5 things leaders can do to create a truly circular economy.
Find out about the different types of delays on construction projects.
Researchers at Wien university have developed new system to create an inflatable concrete structure.
Take a look at this newly-opened tower in Chicago with a remarkable 20:1 height-to-base ratio.
The principles, practice and formwork of one of the most important components of modern architecture.