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With a population that's one-fifth of the global population, a growth rate that has been consistently hovering around 10% for the two decades and an economy that is touted to emerge as the world's largest by 2028, it is but imperative that nearly every large and medium business factors in China in its overall growth strategy.
No market assessment report today is regarded as being complete if it doesn't provide insights into the opportunities in the Chinese market. The current situation is very different from market assessment briefs a few years ago that seldom mentioned China or other emerging Asian superpowers. Despite its abundance of opportunities, any foray or expansion in the Chinese market not backed with the right market data and insights would be akin to walking on thin ice.
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