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DESIGN IS NOTHING BUT ECONOMIC.
Generate a sensitive population.
READ FURTHER ONLY IF THE ABOVE STATEMENT IS FOUND RELEVANT.
Architecture is simply a tool. Even the most ecofriendly buildings and intellectual plans are going to fail if the people are ignorant. Technical solutions have always been there and will become more precise in the future.
So the answer to 'what to do' is to influence the crowd. Let efficient buildings be an outcome of an already aware population. This might sound like an obvious solution or might not even sound like a solution. But it really needs to be penetrated at an individual level. Buildings are the physical embodiment of people living in it.
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