Lidl to rebuild Luton Store

2015-11-23T08:28:17Z

Rhonda: Created page with " Lidl, a now well established and well known discount grocery retailer, has put forward plans to knock down and rebuild its current Luton store (located in Frances Street, Luton..."

Lidl, a now well established and well known discount grocery retailer, has put forward plans to knock down and rebuild its current Luton store (located in Frances Street, Luton, LU1 1HU), which is approximately 30 miles outside of central London. 

== Lidl – Strategy and Approaches ==

Lidl, who are a German born company, is systematic in its simplistic approach to grocery retailing, with customer satisfaction at it's centre. Its key strategic aims have proved very successful (as the expansion of it's stores across Europe shows), and include simple, but effective approaches to what some may consider an overly complex grocery sector:
*Keeps product ranges simple, to avoid overloading ranges for customers
*Operates an efficient and fully stocked distribution network of lorries
*Provides both branded and own products at low prices
*Manages and trains a multi-functional workforce providing an efficient shop floor service

As a result, and presumably based on this strategy, Lidl has decided upon a novel approach to expansion of its retail property portfolio. Certainly in this case, it is more a 'rip it down and start again' approach rather than a 'bolt on' one.

== Lidl Store in Luton ==

 The existing store in Luton, which currently has retail space of approximately 1,500 square metres, is looking to be expanded in the rebuild to an approximate retail space of 2,460 square metres, giving greater scope for higher stock levels, as opposed to an increase of the product range. This strategy is to allow customers to find and purchase what they require in one visit (rather than needing return visits for out of stock items), and which hopefully will result in improved customer satisfaction. Whilst the store will be expanded, the parking area will only be marginally reduced, resulting in a loss of just 10 car parking spaces - an excellent achievement - particularly with the planned store expansion being approximately 60% greater than it currently is. The expansion plans have now been submitted to Luton Borough Council and it is currently expected that a decision will be made in February 2016. In the meantime, Lidl have available an online voucher for Lidl Phots ([http://www.couporando.co.uk/voucher-codes/lidl-photos Click]), in addition, they also provide comprehensive information on their website: [http://www.lidl.co.uk/en/index.htm www.lidl.co.uk].

[[Category:Construction_management]]

Designing Buildings - User contributions [en]

Lidl to rebuild Luton Store