Designing Buildings - User contributions [en]

Developing a brief for a building project

2017-05-07T14:01:00Z

Joebloggs:

= Briefing Procedures for Architects =

* Should establish objectives and priorities of the project.
* Ensure space, time and budget parameters are aligned with the client’s vision and needs.
* Ensure expectations are reasonable and attainable.
* Should identify the client’s needs and problems with a view to designing solutions to them.
* To Avoid Disputes: From misalignment or unachievable expectations or unspoken assumptions.
* To ensure the project is deliverable, both in terms of time and cost.
* To get the most out of the building. Efficiency.
* Joint/Collaborative activity between client and architect, layered gradually as needs are better understood.

= Timeline =

* Is not static, but a dynamic process that should evolve throughout the design process.
* Strategic Definition (Stage 1) What are the big questions?
* Concept Design (Stage 2) Define typical needs of building and users.
* Scheme Design (Stage 3) Define Actual Needs + continued refinement.

= Procedures =

* Identify Client Roles & Project Structure. Who makes decisions, how they make them and who is authorised to do so.
* Establish how much they know already and their level of experience; do they already have a clear brief? What are the constraints in terms of time & budget?
* Contextual Information Gathering: Listed Building? Local Planning? Legal Restrictions?
* User Information gathering: Who uses it and how; identify actors, users, systems and what they do. If necessary, workshops with local residents or stakeholders as well as pre-application meetings.
* Communicate what you have found back to the client, relating these to key parameters: Vision, Need, Space and ensuring this aligned with their time and budget.
* Building life span and any flexibility required therein.

[[Category:Theory]]

Developing a brief for a building project

2017-05-07T13:52:56Z

Joebloggs:

= Briefing Procedures for Architects =

* Should establish objectives and priorities of the project.
* Ensure space, time and budget parameters are aligned with the client’s vision and needs.
* Ensure expectations are reasonable and attainable.
* Should identify the client’s needs and problems with a view to designing solutions to them.
* To Avoid Disputes: From misalignment or unachievable expectations or unspoken assumptions.
* To ensure the project is deliverable, both in terms of time and cost.
* To get the most out of the building. Efficiency.
* Joint/Collaborative activity between client and architect, layered gradually as needs are better understood.

= Timeline =

* Is not static, but a dynamic process that should evolve throughout the design process.
* Strategic Definition (Stage 1) What are the big questions?
* Concept Design (Stage 2) Define typical needs of building and users.
* Scheme Design (Stage 3) Define Actual Needs + continued refinement.

= Procedures =

* Identify Client Roles & Project Structure. Who makes decisions, how they make them and who is authorised to do so.
* Establish how much they know already and their level of experience; do they already have a clear brief? What are the constraints in terms of time & budget?
* Contextual Information Gathering: Listed Building? Local Planning? Legal Restrictions?
* User Information gathering: Who uses it and how; identify actors, users, systems and what they do. WORKSHOPS. PRE-PLANNING MEETINGS?
* Communicate what you have found back to the client, relating these to key parameters: Vision, Need, Space and ensuring this aligned with their time and budget.
* Building life span and any flexibility required therein.

[[Category:Theory]]

Developing a brief for a building project

2017-05-07T13:49:12Z

Joebloggs:

= Briefing Procedures for Architects =

= =

* Should establish objectives and priorities of the project.
* Ensure space, time and budget parameters are aligned with the client’s vision and needs.
* Ensure expectations are reasonable and attainable.
* Should identify the client’s needs and problems with a view to designing solutions to them.
* To Avoid Disputes: From misalignment or unachievable expectations or unspoken assumptions.
* To ensure the project is deliverable, both in terms of time and cost.
* To get the most out of the building. Efficiency.
* Joint/Collaborative activity between client and architect, layered gradually as needs are better understood.

= Timeline =

* Is not static, but a dynamic process that should evolve throughout the design process.
* Strategic Definition (Stage 1) What are the big questions?
* Concept Design (Stage 2) Define typical needs of building and users.
* Scheme Design (Stage 3) Define Actual Needs + continued refinement.

= Procedures =

* Identify Client Roles & Project Structure. Who makes decisions, how they make them and who is authorised to do so.
* Establish how much they know already and their level of experience; do they already have a clear brief? What are the constraints in terms of time & budget?
* Contextual Information Gathering: Listed Building? Local Planning? Legal Restrictions?
* User Information gathering: Who uses it and how; identify actors, users, systems and what they do. WORKSHOPS. PRE-PLANNING MEETINGS?
* Communicate what you have found back to the client, relating these to key parameters: Vision, Need, Space and ensuring this aligned with their time and budget.
* Building life span and any flexibility required therein.

[[Category:Theory]]

Developing a brief for a building project

2017-05-07T13:48:53Z

Joebloggs: Created page with "= Briefing Procedures for Architects = = = * Should establish objectives and priorities of the project. * Ensure space, time and budget parameters are aligned with the client..."

= Briefing Procedures for Architects =

= =

* Should establish objectives and priorities of the project.
* Ensure space, time and budget parameters are aligned with the client’s vision and needs.
* Ensure expectations are reasonable and attainable.
* Should identify the client’s needs and problems with a view to designing solutions to them.

* To Avoid Disputes: From misalignment or unachievable expectations or unspoken assumptions.
* To ensure the project is deliverable, both in terms of time and cost.
* To get the most out of the building. Efficiency.

* Joint/Collaborative activity between client and architect, layered gradually as needs are better understood.

= Timeline =

* Is not static, but a dynamic process that should evolve throughout the design process.
* Strategic Definition (Stage 1) What are the big questions?
* Concept Design (Stage 2) Define typical needs of building and users.
* Scheme Design (Stage 3) Define Actual Needs + continued refinement.

= Procedures =

* Identify Client Roles & Project Structure. Who makes decisions, how they make them and who is authorised to do so.
* Establish how much they know already and their level of experience; do they already have a clear brief? What are the constraints in terms of time & budget?
* Contextual Information Gathering: Listed Building? Local Planning? Legal Restrictions?
* User Information gathering: Who uses it and how; identify actors, users, systems and what they do. WORKSHOPS. PRE-PLANNING MEETINGS?
* Communicate what you have found back to the client, relating these to key parameters: Vision, Need, Space and ensuring this aligned with their time and budget.
* Building life span and any flexibility required therein.

[[Category:Theory]]

Marketing considerations for architects

2017-05-07T13:27:33Z

Joebloggs:

= Marketing Considerations for Architects =

= GENERAL =

* 3 Key Elements: Image, Context & Promotion
* Where we are, where we want to be, how we get there and have we got there.
* Balance expectations with the reality of operating environment.
* Needs to be Integral to the Business Plan
* Wider (right) audience = more business = more profit.

= IMAGE =

* Image, Branding & The Marketing Mix
* Define/Position Yourself; Price, Place, Product (High Low? Expensive?)
* What Image do we want to have?
* What values do we espouse?
* What is the USP?

= CONTEXT =

* Context A: Environmental Scanning
** Factors: STEEPLE (Social, Technological, Economic, Ethical, Political, Legislative, Environmental)
** With respect to SWOT.
* Context B: Client & Users
** Understand them. Improve your brand and product to their needs = MORE VALUE
** Client Surveys
** Focus Groups
** Informal Evidence / Conversations
* Context C: Competitors
** Who are they?
** How do we compare? Price? Value?
** How are we better?

= PROMOTION =

* Critical to Deliver Return on Investment; must be targeted.
** Direct Advertising. Expensive. Blunt Instrument. Unsuitable.
** Personal Recommendation. Free. Extremely Effective. Targeted.
** Editorial Content. Balanced. But must be targeted carefully.
** Social Media. Risky.
** PR. Expensive, but effective and targeted to business needs.

[[Category:Theory]] [[Category:Public_procedures]]

Marketing considerations for architects

2017-05-07T13:21:23Z

Joebloggs:

MARKETING

GENERAL

* 3 Key Elements: Image, Context & Promotion
* Where we are, where we want to be, how we get there and have we got there.
* Balance expectations with the reality of operating environment.
* Needs to be Integral to the Business Plan
* Wider (right) audience = more business = more profit.

IMAGE

* Image, Branding & The Marketing Mix
** Define/Position Yourself; Price, Place, Product (High Low? Expensive?)
** What Image do we want to have?
** What values do we espouse?
** What is the USP?

CONTEXT

* Context A: Environmental Scanning
** Factors: STEEPLE (Social, Technological, Economic, Ethical, Political, Legislative, Environmental)
** With respect to SWOT.
* Context B: Client & Users
** Understand them. Improve your brand and product to their needs = MORE VALUE
** Client Surveys
** Focus Groups
** Informal Evidence / Conversations
* Context C: Competitors
** Who are they?
** How do we compare? Price? Value?
** How are we better?

PROMOTION

* Critical to Deliver Return on Investment; must be targeted.
** Direct Advertising. Expensive. Blunt Instrument. Unsuitable.
** Personal Recommendation. Free. Extremely Effective. Targeted.
** Editorial Content. Balanced. But must be targeted carefully.
** Social Media. Risky.
** PR. Expensive, but effective and targeted to business needs.

[[Category:Theory]] [[Category:Public_procedures]]

Marketing considerations for architects

2017-05-07T13:20:46Z

Joebloggs: Created page with "MARKETING GENERAL * 3 Key Elements: Image, Context & Promotion * Where we are, where we want to be, how we get there and have we got there. * Balance expectations with the ..."

MARKETING

GENERAL

* 3 Key Elements: Image, Context & Promotion
* Where we are, where we want to be, how we get there and have we got there.
* Balance expectations with the reality of operating environment.
* Needs to be Integral to the Business Plan
* Wider (right) audience = more business = more profit.

IMAGE

* Image, Branding & The Marketing Mix
** Define/Position Yourself; Price, Place, Product (High Low? Expensive?)
** What Image do we want to have?
** What values do we espouse?
** What is the USP?

CONTEXT

* Context A: Environmental Scanning
** Factors: STEEPLE (Social, Technological, Economic, Ethical, Political, Legislative, Environmental)
** With respect to SWOT.

* Context B: Client & Users
** Understand them. Improve your brand and product to their needs = MORE VALUE
** Client Surveys
** Focus Groups
** Informal Evidence / Conversations

* Context C: Competitors
** Who are they?
** How do we compare? Price? Value?
** How are we better?

PROMOTION

* Critical to Deliver Return on Investment; must be targeted.
** Direct Advertising. Expensive. Blunt Instrument. Unsuitable.
** Personal Recommendation. Free. Extremely Effective. Targeted.
** Editorial Content. Balanced. But must be targeted carefully.
** Social Media. Risky.
** PR. Expensive, but effective and targeted to business needs.

[[Category:Theory]] [[Category:Public_procedures]]