Digital marketing for building construction company

2020-08-05T14:01:57Z

Gr3web: Created page with "The world today is online. The internet, worldwide, has a total of 3.9 billion people accessing websites, email, blogs, social networks and doing business and being customers. A..."

The world today is online. The internet, worldwide, has a total of 3.9 billion people accessing websites, email, blogs, social networks and doing business and being customers.

A specialized UN agency, United Nations Organizations, estimates that 51.2% of the world population has access to the internet and, in Brazil, this index exceeds 50% of the population [1].

You just have to go out and take a little look at a bus stop: how many people are holding their cell phones?

Take a walk in a busy commercial location in your city: how many people are connected? I bet the answer will be "Many!"

In other words, as stated there in the previous paragraph: the world today is online.

And if you still think that civil construction does not need or has no advantage in operating in the digital world, you are living in another century.

Civil construction was, for a long time, an area in which marketing was not a companion. The deals were closed exclusively between customers and managers, but there was no marketing to disclose data or advertise.

But with the huge popularity and reach of the internet, you need to notice how there are potential customers using the internet. The big question is, "How do you reach those potential customers who use the internet?" And "How can this benefit my construction company?"

== What is Digital Marketing? ==

 
To understand why civil construction should embrace [https://www.gr3web.com.br/Agencia-Web.aspx digital marketing] and how to make digital marketing work for your company (bringing more customers and growth), let's first understand what digital marketing is.

Digital Marketing are actions or strategies that the company applies in order to generate more business. These actions are carried out over the internet or other digital medium in order to promote the company's product or service.

To reinforce the scope of all this, think about how many people (including you) order food, order a car for transportation and how they communicate with customers and suppliers.

This already provides a basis for how you can reach people and publicize your company or services online.

If you still think that the internet is only for personal purposes and you still don't understand how the business world is online today, see this data and be impressed how the professional world today is also online. The data are from the report of a company called Hootsuite

* 4 billion people worldwide have access to the internet, with 42% (3.1 billion) active users of social networks;
* The most used social networks on the planet are: Facebook, Youtube, Whattsapps, Messenger, WeChat and Instagram;

* 85.3% of companies say they are on social media to increase their online visibility, while 64.8% seek to interact with their audience;
* 44.4% of companies in the country post on social networks with an average frequency that varies from 1 to 3 times a week. Another 26.3% of the companies produce some type of content 4 to 6 times.
* The most common actions on social interaction platforms that lead consumers to shopping, according to brands: being receptive (48%); offer promotions (46%); providing educational content (42%); share interesting images / arts (38%); be funny (36%);
* The same survey indicated that 43% of respondents claimed to know new brands through these platforms;
* Instagram is dominating the businesses established through social networks: 70% of them left this platform, 27% from Facebook and 3% from Youtube.

Digital Marketing Strategies in Civil Construction 
In addition to the basic concepts of digital marketing and keeping in mind exactly the type of customer the company needs to reach, there are strategies that can be adopted by construction companies.

It is important to realize that there is no cake recipe, it is always necessary to individualize each case, each company is one and each situation has its characteristics.

The initial objectives will be:

=== 1 - Increase The Number Of Visitors ===

 
The first thing is to increase access to the company's website. This is easily observable (and one of the great advantages of digital marketing, you have data all the time).

=== 2 - Increase Leads ===

 
As we have already explained, what your company needs are leads. They are the potential customers.

=== 3 - Automation for Leads ===

 
Use of email list for leads, specific content for them and know exactly who are the leads for the commercial sector to contact.

=== 4 - Finalize Sales ===

 
Your customer has gone through the entire process and will close the sale. There is a need for full integration between the company's areas, since that customer may, in the future, give good testimonials and thus attract more customers.

=== How To Work With Digital Marketing? ===

 
There are specific companies that work with this today.

But in general, you will need to understand some concepts:

=== Search Ads ===

 
It is considered one of the best ways to advertise online and with fast return.

Search Ads are paid ads, which appear right at the beginning of a search by Google, according to the keywords.

Remembering that Google charges you once your ad is clicked.

And also remember that your company's website must be well made and attractive to customers.

=== Social media ===

 
Social media also allows paid ads and today represents an excellent tool for digital marketing.

Your construction company NEEDS to have a profile in all digital media, with interesting posts and links to your company.

It is important that, in addition to being interesting, the content is frequent. But not that it is exaggerated, as research shows that companies with excessive content also stop being followed.

Instagram has been the social network most associated with shopping in 2019. Therefore, you need to make posts, with photos, interesting, to attract the visitor to your page.

LinkedIn is more geared towards professional audiences, so its content is more informative.

=== Blog ===

 
Another interesting way to attract visitors is to have a blog, connected to other media.

In it, you can post relevant content, informative texts, but always making the disclosure with links on other social media.

It is important that the texts are well written, well-founded and in a way that catches the reader's attention.

There is a technique that is followed in texts on the internet called [https://www.gr3web.com.br/Conteudo.aspx?Tipo=Conte%C3%BAdo&TipoConteudo=Artigos&Conteudo=Consultoria%20de%20SEO%20e%20desenvolvimento%20na%20web SEO] (Search Engine Optimization), which involves several strategies so that the texts have good visibility on Google.

For that, there are keywords, subtitles (H2, H3), ways of writing using short paragraphs, all to attract the reader.

If your construction company wants to have a blog, hire someone who specializes in writing for websites and blogs or a digital marketing company for content production.

Conclusion

 
Digital marketing is fundamental to attract potential customers and close more deals for any company and in the construction industry it is no different.

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Digital marketing for building construction company